The Mad Clientist - The BTI Consulting Group

CMOs Stress Levels Surge

CMO Stress Levels Surge Business is good. The best it’s been in recent memory. So, what’s the worry? 2019 marks the first time a large number of CMOs tell us the external factors are just as stressful as the internal issues. These law firm marketing leaders see outside threats and…

Michael RynowecerJuly 17, 2019

The Mad Clientist

Law Firms with the Best Pitch

It’s your moment. You are asked to come in and pitch. The typical company will ask 14 law firms to respond to an RFP. Next, they ask 3 to 8 to come in and pitch. Your chance to make your compelling case is here. And, out of these pitches—clients say…

Michael RynowecerJuly 10, 2019

The Mad Clientist

1 Big Bad Boogeyman Adds to 3 Other Nightmares Keeping GCs Up at Night

I have never heard a top legal decision maker talk about being blindsided in my 30 years of talking to clients—until now. 100s of top legal officers echo this same sentiment and suffer loss of sleep as a result. Being Blindsided Top legal decision makers are typically thorough,…

Michael RynowecerJune 26, 2019

The Mad Clientist

The 17 Biggest Takeaways From BTI’s Mid-Year Market Update

So many changes. So hard to uncover. So easy to overlook. So lucrative for the firms who can talk risk and uncertainty. Here is a recap of our BTI Mid-Year Market Update 2019 webinar on June 19, 2019: We lay out the defining new trends and opportunities changing the market.…

Michael RynowecerJune 19, 2019

The Mad Clientist

Here’s Exactly How the Raytheon UTX Deal Impacts Every Single Law Firm

Deals are getting bigger than anyone is thinking about. Way bigger. Older established companies—Raytheon, UTX, Fiat Chrysler, and Renault come to mind—now see M&A as only 1 of a small number of strategies to drive growth, reduce costs, create the necessary scale to compete, or take on the massive R&D…

Michael RynowecerJune 12, 2019

The Mad Clientist

How to Get Rid of BD Skeptics and Directories in One Swoop

Easy. Just wait. 24% of law firm marketing leaders say the BD skeptics will disappear in 2 years. Why? These CMOs think the combination of heightened competition, dwindling client retention, new client demands, and new GCs shopping for law firms will convert the unbelieving. And, they add, the baby boomers…

Michael RynowecerJune 5, 2019

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CMOs Stress Levels Surge

Law Firms with the Best Pitch

1 Big Bad Boogeyman Adds to 3 Other Nightmares Keeping GCs Up at Night

The 17 Biggest Takeaways From BTI’s Mid-Year Market Update

Here’s Exactly How the Raytheon UTX Deal Impacts Every Single Law Firm

How to Get Rid of BD Skeptics and Directories in One Swoop