The Mad Clientist - The BTI Consulting Group

Clients Embrace LinkedIn: Reveal All

Right there in plain sight. An insightful look into, if not the very definition of, your client’s world view. It’s on LinkedIn. This isn’t a superficial glance at where they went to school—it’s about finding snippets of insight buried within the introduction, comments, posts, likes, connections, and frequency of their…

Michael RynowecerNovember 13, 2019

The Mad Clientist

5 Reasons to Call Your Client Right Now

There are hundreds of reasons not to call your client—and at least 5 reasons you should. The opportunities to help clients during the final months of the year are 10 times greater than at the beginning. As the corporate world draws to its annual close, the race to complete both…

Michael RynowecerNovember 6, 2019

The Mad Clientist

How to Tell Clients You’re Raising Rates

The sun rises in the east and sets in the west. And law firms raise their rates. Clients expect rate increases. But how your client responds is highly dependent on the nature of your relationship and where you stand within their hierarchy of law firms. Raising rates, and the discussions…

Michael RynowecerOctober 30, 2019

The Mad Clientist

CMOs Find New Life with Future Rainmakers

It’s rewarding, helps the firm, and helps them—the trifecta of engagement and satisfaction. 26% of CMOs tell us spotting and nurturing future rainmakers is their strongest skill. Not only does this skill help fuel the stream of future rainmakers—CMOs find this one of the most gratifying aspects of their role.…

Michael RynowecerOctober 23, 2019

The Mad Clientist

Clients Unleash New Wave of Outside Counsel Spending in at Least 7 Practices

Put away your umbrellas. Get out your buckets. It’s raining new complex business on outside counsel. Top legal decision makers tell us they see no relief in the deluge of uncertainty and complex work—even if the US reaches a trade agreement and Brexit gets settled. The world has become more…

Michael RynowecerOctober 16, 2019

The Mad Clientist

Score One for Law Firms Over ALSPs

It takes savings of at least 24% to get an executive to even entertain switching providers. You can offer these savings in time or money—but if it doesn’t meet the 24% threshold, you are toast. How ALSPs Negate Their Own Savings ALSPs offer raw savings but are getting killed in…

Michael RynowecerOctober 9, 2019

The compelling legal industry pulse delivered weekly to your inbox.

Powerful, data driven insights & actionable key takeaways—helping you and your firm boost performance.

Latest Insights

Search

Archives

Clients Embrace LinkedIn: Reveal All

5 Reasons to Call Your Client Right Now

How to Tell Clients You’re Raising Rates

CMOs Find New Life with Future Rainmakers

Clients Unleash New Wave of Outside Counsel Spending in at Least 7 Practices

Score One for Law Firms Over ALSPs