BTI’s Holiday Wishes 2013
We send you our warmest wishes for the happiest of holidays.
Michael RynowecerDecember 20, 2013
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Latest Insights
13 Striking Opportunities for 2014
Silver linings are often lost in the headwinds of difficult market conditions. BTI’s in-depth interviews with more than 300 corporate counsel ferret out the opportunities offering rays of sunshine—and new business. The 13 best opportunities to drive growth in 2014 include: Corporate counsel expect litigation matters to surge by 62%…
Michael RynowecerDecember 16, 2013
Law Firms Build Serious Marketing and Biz Dev Muscle
Lip service is over. Law firms are building marketing and business development muscle to drive market gains—and partners show their support by voting with their wallets. Law firms steadily boosted their investment in marketing and business development since 2010. Budgets at the 100 largest firms experienced a compound annual growth…
Michael RynowecerDecember 2, 2013
New Strategies Turbo-Charge Leaders—Skadden Tops BTI’s A-Team—Morgan Lewis, Sidley Surge
Corporate counsel rank Skadden as delivering the absolute best client service. After redefining its approach to clients 4 years ago, the firm surges to number one in the BTI Client Service A-Team 2014. Skadden is an 11-year veteran of The BTI Client Service 30, has been in the top 5…
Michael RynowecerNovember 18, 2013
Cross-selling: Legends, Folktales and Statistics
1. The typical primary law firm provides 3 practices to a single client. Fiction:On average, a primary provider delivers 1.8 practices to a single client—meaning most law firms deliver one, and a handful service 2 practice areas. The average client has 4 major practice needs and 5 minor, but measurable,…
Michael RynowecerOctober 30, 2013
The Mad Clientist’s Maxims: The RFP Process is Neither Fair nor Objective
The only people who dislike RFPs more than you are your clients. To some, the RFP can serve as a beacon of hope to win new business—driving adrenaline levels and competitiveness sky-high. To others, the RFP is a wake-up call—a signal your client relationship is at risk because you are…
Michael RynowecerOctober 23, 2013