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The Mad Clientist

13 Striking Opportunities for 2014

Silver linings are often lost in the headwinds of difficult market conditions. BTI’s in-depth interviews with more than 300 corporate counsel ferret out the opportunities offering rays of sunshine—and new business. The 13 best opportunities to drive growth in 2014 include: Corporate counsel expect litigation matters to surge by 62%…
Michael Rynowecer
December 16, 2013
The Mad Clientist

Law Firms Build Serious Marketing and Biz Dev Muscle

Lip service is over. Law firms are building marketing and business development muscle to drive market gains—and partners show their support by voting with their wallets. Law firms steadily boosted their investment in marketing and business development since 2010. Budgets at the 100 largest firms experienced a compound annual growth…
Michael Rynowecer
December 2, 2013