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The Mad Clientist

Clients Audit the Big 4 – 60% of Clients Happy

All too often, people—executives, job hunters, the media and, yes, auditors themselves— collectively refer to the Big 4 as a single entity. Together, they dominate the big firm CPA world, their individual brands subsumed by their reputation as a whole. Yet, like the superhero team The Fantastic Four, each individual…
Michael Rynowecer
May 24, 2011
The Mad Clientist

A Pebble, a Boulder and a Pile of Feathers

Growth in today’s stagnant market demands new thinking, integrated efforts—and, perhaps, a wholly novel approach to relating to clients. Picture the tranquility of a pond of thick, oozy mud. Toss in a small gray pebble and you will see it enveloped immediately, its tiny impression disappearing completely in a moment’s…
Michael Rynowecer
January 25, 2011