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The Mad Clientist

Clients Isolate 9 Core Brand Factors

BTI research with more than 13,000 C-level executives isolates 9 core branding factors impacting differentiation and hirability. These factors fit into 3 categories: 1. Client's Choice, including:  Client recommendations Being included on client short lists  2. Premium Value, including: Delivering premium value 
Michael Rynowecer
April 29, 2013