The Mad Clientist - The BTI Consulting Group

The 3 Biggest Client Service Turkeys of 2015

The Mad Clientist would like to give thanks to the attorneys delivering some of this year’s most egregious client service turkeys. We share these true stories from corporate counsel in the hopes we can all learn some lessons—and have a few laughs.If You Don’t Trust Us To Do the Right…

Michael RynowecerNovember 18, 2015

The Mad Clientist

Where to Find Your Best Opportunities for Business in 2016

The legal market may be flat-lining in terms of growth, but under the surface is a dynamic, fast-changing environment. The hot industries and practice areas from last year have disappeared. In their place are new opportunities for growth. Only the law firms able to bring a quick and flexible approach…

Michael RynowecerNovember 11, 2015

The Mad Clientist

Don’t Be the Only Firm Underfunding Marketing and Business Development

In 2005, the legal market was growing at over 10% a year—almost raining business. 2015 growth is just over 1%—yet law firms continue to spend the same relative amount of money to protect and acquire clients.Law firms currently spend 2.6% of firm revenue on marketing and business development.* This is…

Michael RynowecerNovember 4, 2015

The Mad Clientist

The 5 Law Firms with the Most Marketing Mojo

5 law firms stand out as the firms no one wants to pitch against. The 135 law firm marketing leaders BTI interviewed single out these 5 firms as bringing more marketing mojo than everyone else:Jones DayKirkland & EllisLatham & WatkinsLittler MendelsonMorgan LewisWe can’t help but note these 5 firms are…

Michael RynowecerOctober 28, 2015

The Mad Clientist

False Hope or Healthy Worry? Law Firms Rank Their Strategic Plans

Law firms are placing their bets. Larger firms are putting their resources into fewer initiatives than smaller firms, and have more confidence in their plans. But, the worry about strategic plans at smaller firms may be of the healthy variety. History shows us some of the most successful organizations in…

Michael RynowecerOctober 21, 2015

The Mad Clientist

5 Reasons Rainmakers Book 5 Times More Business Than Everyone Else

A typical child starts asking where rain comes from between the 2nd and 4th grade. New research reveals many law firm partners may have skipped this lesson or this knowledge has been eclipsed by intense legal studies.True rainmakers book 5 times more business than the average law firm partner. This…

Michael RynowecerOctober 14, 2015

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The 3 Biggest Client Service Turkeys of 2015

Where to Find Your Best Opportunities for Business in 2016

Don’t Be the Only Firm Underfunding Marketing and Business Development

The 5 Law Firms with the Most Marketing Mojo

False Hope or Healthy Worry? Law Firms Rank Their Strategic Plans

5 Reasons Rainmakers Book 5 Times More Business Than Everyone Else