Winning Work Archives - Page 3 of 14 - The BTI Consulting Group

7 Forces Driving Litigation Higher and Harder

Buckle up. Litigation spending on outside counsel is jolting up again. 64% of corporate counsel are increasing their litigation spending in 2026. More clients plan 10% increases than we have seen in over 10 years. Why? There is no escape. Clients face an avalanche of new (and old) litigation –…

BTIConsultingSeptember 24, 2025

The Mad Clientist

Clients Single Out the 98 Most Feared Law Firms

98 law firms instill more fear than all others. Up from 84 last year. And it’s no coincidence. The brand-new BTI Litigation Outlook 2026 reveals why today’s litigation is the most contentious and aggressive in memory. Clients want outside counsel with ferocity – and it’s giving an edge to the…

BTIConsultingSeptember 17, 2025

The Mad Clientist

Clients Weigh in on Law Firm Responses to Trump Executive Orders

It’s unusual for a single issue to redefine a law firm’s brand – but that’s exactly what Trump’s Executive Orders – and even the threat of EOs – did. Firms challenging Presidential directives found themselves in an intense spotlight. So did those negotiating deals. Branding wasn’t the goal – nor…

BTIConsultingJuly 16, 2025

The Mad Clientist

Inside the Battle for Law Firm Marketing’s Golden Age

We’re at a threshold moment in law firm marketing. This isn't just a fantasy. A select group of CMOs believes we’re entering a golden age – one marked by clear, recognized value, strategic impact, and a real voice at the leadership table. They see respect rising, job satisfaction soaring, and…

BTIConsultingJuly 9, 2025

The Mad Clientist

Associates Catch the Rankings Bug – Should You Be Thanking Chambers?

It’s Chambers’ season. Congratulations to all the attorneys ranked. Everyone’s noticing as firms broaden their celebrations – louder LinkedIn posts, firmwide shout-outs, retreat callouts. You’d be hard-pressed to find a firm leader who doesn’t tout their growing list of Chambers-ranked partners. But one group is taking especially keen interest: associates.…

BTIConsultingJune 25, 2025

The Mad Clientist

The 27 Invisible Places Where Clients Recommend Your Law Firm

71% of new law firm relationships begin the same way: With an unprompted peer-to-peer recommendation — casual, unsolicited, and usually invisible. Even the most enduring partnerships often start with a single offhand suggestion from one in-house counsel to another. It’s All Organic, Casual and Uncontrolled These organic recommendations happen everywhere,…

BTIConsultingJune 18, 2025

The Mad Clientist

Caution Is The New Bold: How Smart Firms Are Leading In AI

The legal industry isn’t split between AI optimists and skeptics. It’s split between firms doing the work – and those thinking about it. And here's the twist: even the self-described cautious firms are part of the advance guard. They’re experimenting. Testing. Learning. And quietly building the foundations of a Gen…

BTIConsultingMay 28, 2025

The Mad Clientist

The 28 Law Firms with the Most Improved LinkedIn Performance

Attorneys are joining LinkedIn 50% faster than the average LinkedIn user. It’s a digital treasure trove for clients and laterals and recruits – fueled by a mix of thought leadership, informal updates, celebrity news and the powerful pull of professional connection. But not all law firms are capitalizing on it…

BTIConsultingMay 21, 2025

The Mad Clientist

30 Law Firms with the Best LinkedIn Engagement – By Firm Size

Law firms are growing their LinkedIn followers 54% faster than the platform average – and in-house counsel are among the most active players. After a decade of flat activity, law firms are finally ramping up their LinkedIn presence. Posting is up. Follower counts are up. But the real story? Engagement…

BTIConsultingMay 15, 2025

The Mad Clientist

How Law Firms Smother Their Lateral Partners and Make Them Bolt

Lateral partners don’t fail. Firms fail them. The most talented laterals arrive with instincts honed for speed, autonomy, and action – the traits making them rainmakers at their prior firm. And the traits you admire. So what goes wrong? After dozens of conversations with top rainmakers, both pre- and post-move,…

BTIConsultingMay 7, 2025