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Fried Frank Sparks the Great Legal Marketing Validation

We are witnessing the start of the “great legal marketing validation”. Legal marketers are feeling stronger as suddenly they are the talk of the town. All it took was Fried Frank to grab up 6 marketers from Cooley. Now law firms are realizing how important marketing is — and will…

Michael RynowecerOctober 19, 2022

The Mad Clientist

8 Trends Driving the 2023 Litigation Market

Your client’s litigation spending is anything but uncertain in this uncertain economy. Litigation is set for its 3rd year in a row of increased spending. Granted it’s more selective than in the last 2 years — and law firms will have to work harder to capture it — but those…

Michael RynowecerOctober 12, 2022

The Mad Clientist

The 46 Firms Most Feared in Litigation

Uncertainty and fear are often linked. With uncertainty as the dominant theme — The BTI Fearsome Foursome stand out more than they ever have. Undaunted by the unknown — their innate move is to rely on their resolve. Top legal decision makers single out 46 firms they don’t want to…

Michael RynowecerOctober 5, 2022

The Mad Clientist

You have 7 Seconds to Get Clients to Click on Your Content Leadership

You have between 3 and 7 seconds to convince your audience to click. This click earns you another 3 to 7 seconds to get them to read. And then — you have to keep them reading while everything else in the world competes for their time. How you write your…

Michael RynowecerSeptember 28, 2022

The Mad Clientist

Big New Spark in Using AFAs — 5 Reasons Why

After crashing in the last 6 months of 2021 — AFAs are coiling up for a comeback. December 2021 showed 48% of clients using AFAs, down from 70% just 6 months earlier. Fast forward to today — BTI’s brand-new research with top legal decision makers reveals 55% of clients are…

Michael RynowecerSeptember 21, 2022

The Mad Clientist

Clients Share Litigation Priorities

Clients have more competing litigation priorities than ever. Employment, IP, and Commercial stand out as client’s top litigation concerns. Workforce related issues keep coming up from employees and regulatory agencies. IP is a top concern for the industries benefiting from the pandemic. IP clients have big cases pending or on…

Michael RynowecerNovember 17, 2021

The Mad Clientist

Clients See Uptick in Virtual Pitching Skills

3 out of 4 clients say law firms’ virtual pitches are getting better. Virtual pitching skills will become increasingly important as 44% of clients intend to rely on virtual law firm pitches long after offices reopen. But clients note some virtual pitches improved more than others. It breaks down like…

Michael RynowecerNovember 10, 2021

The Mad Clientist

Breaking: First Signs of Clients Great Resignation Emerge — Law Firms To Be Collateral Damage

Women corporate counsel stood out for being exceptionally satisfied with their jobs last year. No more. Satisfaction plunged over the last 12 months. And job satisfaction for men is no better. This is the first sign of the great resignation among corporate counsel. The numbers look like this: Only 33%…

Michael RynowecerNovember 3, 2021

The Mad Clientist

Did Paul, Weiss and Mintz Reset the Rules for Associate Retention?

Money talks. Mostly. As we discussed, only 17% of associates are in it for the money alone. The rest want career building skills and substantive matters for the longer-term pay off. But law firms have to match market pay rates. Consider this money the ante. And, more money can’t hurt…

Michael RynowecerNovember 3, 2021

The Mad Clientist

Law Firms Leading in 7 Areas of Litigation — and How They Win the Work

Clients are ramping up spending on outside counsel for litigation. They are tackling the backlog and the new matters. As they face new caseloads and new spending they have new expectations of law firms. They are reevaluating their options for law firms based on: Client service Current experience Responsiveness during…

Michael RynowecerOctober 27, 2021