The Mad Clientist Archives - The BTI Consulting Group

The 113 Law Firms Clients Love Most

Clients prefer to work with firms they like. They will pour their hearts out about their deepest, most vexing problems to firms they love. The loved firms get first access to everything. Especially the plum work with the record-setting rates. Love easily eclipses satisfaction and trust – think client devotion.…

BTIConsultingJune 24, 2026

The Mad Clientist

The Law Firms Absolutely Best at Client Service

258 law firms stand out for delivering the best client service. 650 law firms are fighting it out to get new business from clients. More than 350 corporate counsel single out the law firms delivering the best client service on the 17 dimensions they use to assess the client service.…

BTIConsultingJune 17, 2026

The Mad Clientist

Law Firm CMO Turnover Slows to a Trickle

The last 2 years broke records for CMO moves – reaching 31% last year and 28% the year before. Markets were less volatile, presidential executive orders for law firms weren’t a thing, and few firm leaders worried about the economy. No more. We just finished analyzing CMO turnover – how…

BTIConsultingSeptember 10, 2025

The Mad Clientist

Partners Go Rogue on Business Development: 5 Reasons Why

You can argue it’s a new problem – or a former isolated problem gone viral. BTI’s new research with law firm partners and marketing leaders reveals a growing wave: partners going rogue on business development. No coordination. No alignment. No warning. Running solo. It’s now a strategic problem. It: Spreads…

BTIConsultingSeptember 3, 2025

The Mad Clientist

5 New Behaviors Defining the 2025 BTI Client Service All-Stars

Every change impacting corporate counsel has a multiplier effect on client service. Each change makes it exponentially harder to deliver excellent client service. And – it has been a record year for change. These drive the 5 new behaviors separating the BTI Client Service All-Stars 2025 from everyone else. The…

BTIConsultingAugust 27, 2025

The Mad Clientist

Clients Name 240 Attorneys Delivering the Absolute Best Client Service

Corporate counsel find themselves in the middle of more matters impacting business operations than ever. This means they’re impacting revenue and profit more than ever. Their CEO’s expect real-time response and practical insights. Corporate counsel input is now a critical input to decisions about market disruption and regulatory volatility. There…

BTIConsultingAugust 20, 2025

The Mad Clientist

CMO Mandates Expose Big Bets on Growth

Law firms may seem to move in lockstep. Not so when it comes to growth strategies. CMO mandates prove just how far apart firms really are. These marketing leaders are running point on their firm’s growth bet. Each mandate is a signal about where the firm is today, and where…

BTIConsultingAugust 13, 2025

The Mad Clientist

Client Service Demands Go Chaotic – Confounding All But These 55 Law Firms

Legal complexity isn’t just a fact of life. Add volatility and unpredictable regulatory changes, and you get chaos. It creates jolting changes in client needs and expectations – with no notice. This is no trend. It’s life as a corporate counsel. It’s an evolutionary leap in business and law. It’s…

BTIConsultingAugust 6, 2025

The Mad Clientist

10 Law Firm Behaviors Worth Their Weight in Gold

It’s every attorney’s dream. Tackle complex, high-stakes issues. Help clients unleash success. Solve the thorniest problems. These are all staring clients in the face as you read this. Political volatility injects risk into every client deal and dispute. Client business models are transforming. GenAI is disrupting workflows. Large, midsize, and…

BTIConsultingJuly 30, 2025

The Mad Clientist

Clients Single Out the Law Firms Best at Client Service Performance

Executive Orders. On-again, off-again regulations. 180-degree turns in enforcement. CEO demands. It’s chaotic out there. Only 2 things bring order: problem-solving and exceptional delivery. Otherwise known as elite client service. Think of these firms as the relief valve giving corporate counsel precious breathing room and thinking time. Clients point to…

BTIConsultingJuly 23, 2025