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The Mad Clientist

Top 10 Posts of 2022

Client rankings and client insights top the most popular Mad Clientist posts of 2022. Use these to add new strategies and tactics — and frame your approach for the year ahead. Each post still offers new insights and strategies. Here are the top posts of 2022 — in 2 groupings:…
Michael Rynowecer
January 4, 2023
The Mad Clientist

Your 15-Minute Business Development Hack

The discussion immediately turned to creating leads. And how hard it was to develop business with existing clients. What to say, what to do? How to get clients interested, and more importantly — how to get them to want to talk about new topics. I was leading a training/coaching session…
Michael Rynowecer
December 7, 2022
The Mad Clientist

Top 11 Trends Shaping the Legal Market for 2020

Complexity and risk continue to dominate client thinking. Clients continue to eat into their internal budgets to fund outside counsel work. The need for outside counsel who can meet their new expectations remains relentless. Use these 11 trends to your immediate and lasting advantage: Clients Are Way More Fickle, and…
Michael Rynowecer
January 2, 2020
The Mad Clientist

12 Top Trends Defining the 2019 Legal Market

Buckle up. It’s going to be an exciting ride. Clients are spending more money on outside counsel than ever. Top legal decision makers are redefining their approach to hiring and managing their law firms. This translates into direct opportunity. But you will find the biggest wins by targeting your client’s…
Michael Rynowecer
January 2, 2019
The Mad Clientist

The Pendulum Swings Back to Outside Counsel

What goes around comes around. Finally. Clients are sending substantially more work to outside counsel for the 2nd year in a row. The spending increases are widespread and across the board. 10 Practice Areas Slated for Growth. 5 to Shrink.Cybersecurity and M&A Lead All Growth Spending is increasing most in…
Michael Rynowecer
November 14, 2018