law firm partners Archives - The BTI Consulting Group

Inside the Battle for Law Firm Marketing’s Golden Age

We’re at a threshold moment in law firm marketing. This isn't just a fantasy. A select group of CMOs believes we’re entering a golden age – one marked by clear, recognized value, strategic impact, and a real voice at the leadership table. They see respect rising, job satisfaction soaring, and…

BTIConsultingJuly 9, 2025

The Mad Clientist

Associates Catch the Rankings Bug – Should You Be Thanking Chambers?

It’s Chambers’ season. Congratulations to all the attorneys ranked. Everyone’s noticing as firms broaden their celebrations – louder LinkedIn posts, firmwide shout-outs, retreat callouts. You’d be hard-pressed to find a firm leader who doesn’t tout their growing list of Chambers-ranked partners. But one group is taking especially keen interest: associates.…

BTIConsultingJune 25, 2025

The Mad Clientist

The 27 Invisible Places Where Clients Recommend Your Law Firm

71% of new law firm relationships begin the same way: With an unprompted peer-to-peer recommendation — casual, unsolicited, and usually invisible. Even the most enduring partnerships often start with a single offhand suggestion from one in-house counsel to another. It’s All Organic, Casual and Uncontrolled These organic recommendations happen everywhere,…

BTIConsultingJune 18, 2025

The Mad Clientist

The Innovation Confidence Gap: What Law Firms Really Think About Themselves

For years, law firm leaders have whispered a quiet untruth: “We’re just not built to be innovative. We’re married to precedent.” They say it with a certain inevitability. As if the very strengths of law firms – rigor, risk-awareness, legal prowess, and precedent – make innovation impossible. But – the…

BTIConsultingJune 11, 2025

The Mad Clientist

Jerks Welcome. Partners Weigh in on Firms Who Tolerate Jerks

“We don’t tolerate jerks.” It’s practically boilerplate – part of every onboarding, recruiting pitch, and partner meeting. What is the reality? Have law firms quelled bad behavior or has it gone stealth? As law firms face unprecedented cultural shift, the great lateral rotation, and deeply dividing political head winds –…

BTIConsultingJune 4, 2025

The Mad Clientist

Caution Is The New Bold: How Smart Firms Are Leading In AI

The legal industry isn’t split between AI optimists and skeptics. It’s split between firms doing the work – and those thinking about it. And here's the twist: even the self-described cautious firms are part of the advance guard. They’re experimenting. Testing. Learning. And quietly building the foundations of a Gen…

BTIConsultingMay 28, 2025

The Mad Clientist

The 28 Law Firms with the Most Improved LinkedIn Performance

Attorneys are joining LinkedIn 50% faster than the average LinkedIn user. It’s a digital treasure trove for clients and laterals and recruits – fueled by a mix of thought leadership, informal updates, celebrity news and the powerful pull of professional connection. But not all law firms are capitalizing on it…

BTIConsultingMay 21, 2025

The Mad Clientist

30 Law Firms with the Best LinkedIn Engagement – By Firm Size

Law firms are growing their LinkedIn followers 54% faster than the platform average – and in-house counsel are among the most active players. After a decade of flat activity, law firms are finally ramping up their LinkedIn presence. Posting is up. Follower counts are up. But the real story? Engagement…

BTIConsultingMay 15, 2025

The Mad Clientist

How Law Firms Smother Their Lateral Partners and Make Them Bolt

Lateral partners don’t fail. Firms fail them. The most talented laterals arrive with instincts honed for speed, autonomy, and action – the traits making them rainmakers at their prior firm. And the traits you admire. So what goes wrong? After dozens of conversations with top rainmakers, both pre- and post-move,…

BTIConsultingMay 7, 2025

The Mad Clientist

86% of CMOs Using Gen AI – Here’s How

The “If” is dead. Now, it’s all about how and what. 86% of law firm marketing leaders are already using Generative AI. The debate is over. It’s no longer if legal marketers will adopt AI – it’s how fast and how smart. Most law firm marketing leaders (LFMLs) use Gen…

BTIConsultingApril 30, 2025