law firm leadership Archives - The BTI Consulting Group

6 Hard-Earned Lessons from Veteran Law Firm CMOs

In the high-stakes world of law firm marketing, hindsight is 20/20. We asked over 150 seasoned law firm Chief Marketing Officers (CMOs) what advice they'd give their younger selves or to a newly minted CMO. Their responses paint a vivid picture of the challenges and triumphs in our unique corner…

Michael RynowecerJuly 24, 2024

The Mad Clientist

5 Ways to Increase Your Rates — No Matter What They are Now

Imagine paying exorbitant hourly rates for legal advice and receiving exactly what you expect — no surprises, no breakthroughs, no game-changing insights. Now imagine this again in a world where 70% of clients want new and breakout ideas to help them. These rates becomes even more mundane. The BTI Consulting…

Michael RynowecerJune 12, 2024

The Mad Clientist

Clients Single Out 296 Attorneys from 148 Firms for The Best Client Service

Only clients can pinpoint the attorneys who are best-of-the-best at client service. We asked them to pinpoint these individuals by name — these are The BTI Client Service All-Stars. This research, the report, and the online directory serve as the gold standard to uncover the best. Used by law firms…

Michael RynowecerJune 5, 2024

The Mad Clientist

Law Firm Culture: What Top Leaders are Doing to Drive Change

Culture can and does drive success in a law firm. Most firms rely on unwritten rules and past behaviors to define their culture. This approach embraces inertia and creates barriers to learning the culture, never mind thriving in it. Building improved culture is rarely a topic of discussion. As one…

Michael RynowecerMay 29, 2024

The Mad Clientist

Dissecting Law Firm Strategic Planning — 11 Take-Aways

Strategic planning graduated from mandatory monotony to mission-critical. Law firms have more money at risk than ever — and the future is made up of bets and choices. These bets include markets, talents, changing demands of law firms by attorneys and clients — and the free-for-all developing as law firms…

Michael RynowecerMay 8, 2024

The Mad Clientist

The Lateral Partner Tsunami About to Hit Hard

There is only one group with more interest in lateral partners than law firm leaders — the partners themselves. Everything about law firms is changing. Partner moves are transitioning from phenomena to mainstream — and then will hit bubble territory. The deafeningly loud alarm bell for the upcoming tsunami is…

Michael RynowecerMarch 20, 2024

The Mad Clientist

25 Law Firms of All Sizes Top LinkedIn Engagement Touchpoints

LinkedIn engagement is an underappreciated building block in your client relationship. Corporate counsel treat every comment, like and celebration as a valued touchpoint. This high quality connection adds to the foundational strength you already have — and serves as a credible first touchpoint for others. This makes the case —…

BTIConsultingNovember 15, 2023

The Mad Clientist

Client Expectations Jump 27%

You disappear from the reliable and trusted list the minute you fall behind client expectations. There is little leeway here. You have 2 ways to fall behind: You can do less or invest your time elsewhere — this is more often an unintended behavior than a decision Clients start moving…

Michael RynowecerNovember 8, 2023

The Mad Clientist

8 Trends Driving the Litigation Market in 2024

Unpredictable replaced uncertain. Unexpected litigation is rampant. Novel and complex claims are driving a new stream of litigation. All this creates a host of new business development opportunities. And this is the tip of the iceberg. Our brand new research with more than 280 corporate counsel reveals the key trends…

BTIConsultingSeptember 27, 2023