law firm leadership Archives - The BTI Consulting Group

15 High-Octane Business Development Tactics Especially Powerful This Time of Year

It's pivot time. Corporate counsel are downshifting to get into high gear for year end. This pivot is a rare mix of planning, action, and near-term goal setting. It is also the perfect storm for attorneys to develop business. Here are 15 high-octane business development tactics especially powerful this time…

BTIConsultingSeptember 4, 2024

The Mad Clientist

Blood, Sweat, and Billables: The 5 Metrics Ruling Law Firm Empires

Forget everything you thought you knew about law firm success. International consultant Patrick McKenna and The MAD Clientist surveyed 250 law firm leaders. It lays bare the metrics keeping the legal world's power players awake at night, and the results are nothing short of an eye-opener. Brace yourself for the…

BTIConsultingAugust 28, 2024

The Mad Clientist

Clients Reveal 4 Strategies for Doling Out New Work

BTI’s about to be released BTI Litigation Outlook 2025 reveals clients are more open to hiring new law firms than ever. They have their own ideas about what they want and don’t want when awarding the torrent of new work coming in the door. Here are the 4 major approaches…

BTIConsultingAugust 21, 2024

The Mad Clientist

Why Law Firms Prioritize Leadership Over Culture

Lawyers believe leaders drive culture. And lawyers are more interested in learning about leadership than culture. This is the exact opposite of corporate America — who want to learn about culture about 2x as much as leadership.It has been this way for 20 years. Google Trends reveals lawyers search for…

Michael RynowecerAugust 14, 2024

The Mad Clientist

Inside the Law Firm CMO Shuffle

Law firms continue to try to up their marketing game. At the same time — CMOs are trying to escalate their careers. This can be a match made in heaven — or a disaster. It also drives demand for top CMOs and turnover in first-chair marketers. We canvassed more than…

Michael RynowecerJuly 31, 2024

The Mad Clientist

6 Hard-Earned Lessons from Veteran Law Firm CMOs

In the high-stakes world of law firm marketing, hindsight is 20/20. We asked over 150 seasoned law firm Chief Marketing Officers (CMOs) what advice they'd give their younger selves or to a newly minted CMO. Their responses paint a vivid picture of the challenges and triumphs in our unique corner…

Michael RynowecerJuly 24, 2024

The Mad Clientist

5 Ways to Increase Your Rates — No Matter What They are Now

Imagine paying exorbitant hourly rates for legal advice and receiving exactly what you expect — no surprises, no breakthroughs, no game-changing insights. Now imagine this again in a world where 70% of clients want new and breakout ideas to help them. These rates becomes even more mundane. The BTI Consulting…

Michael RynowecerJune 12, 2024

The Mad Clientist

Clients Single Out 296 Attorneys from 148 Firms for The Best Client Service

Only clients can pinpoint the attorneys who are best-of-the-best at client service. We asked them to pinpoint these individuals by name — these are The BTI Client Service All-Stars. This research, the report, and the online directory serve as the gold standard to uncover the best. Used by law firms…

Michael RynowecerJune 5, 2024

The Mad Clientist

Law Firm Culture: What Top Leaders are Doing to Drive Change

Culture can and does drive success in a law firm. Most firms rely on unwritten rules and past behaviors to define their culture. This approach embraces inertia and creates barriers to learning the culture, never mind thriving in it. Building improved culture is rarely a topic of discussion. As one…

Michael RynowecerMay 29, 2024