Law Firm Leaders Archives - Page 27 of 29

Climbing the Marketing and Business Development Mountain [Infographic]

Learn exactly what steps to take to make it to the top with BTI’s newest report, BTI Guide to Maximum Marketing & Business Development 2017, where you'll see the details on what the top performers are doing differently than everyone else—and step-by-step tactics for how you can implement, and improve, these…

Michael RynowecerJune 21, 2017

The Mad Clientist

The 10 Secrets of Pacesetting Law Firms

Only 10 marketing tactics really matter. Out of the dozens of tactics, protocols, and activities available—there are 10 driving superior performance. Time and money at every firm are always at a premium, and everyone—from Managing Partners to Marketing Coordinators—is looking for the secret sauce to stretch every last dollar and every last…

Michael RynowecerJune 14, 2017

The Mad Clientist

Winning the AFA Game

Learn the 6 steps law firms take to win the AFA game in this week's Mad Clientist Minute.You can view the video below, or on YouTube directly here: https://youtu.be/NO5cIfWOsV4 You can view the first video in our AFA series—Spending Under AFAs Soars, Are Your Clients Using Them?—here: https://youtu.be/-fTAcgjdMjwAnd the second video—The Benefits…

Michael RynowecerMay 15, 2017

The Mad Clientist

The Law Firms Best at Cybersecurity

Cybersecurity and data privacy is the fastest growing segment of outside counsel spending. It is also the biggest issue keeping clients awake at night. Clients are placing heavy focus on forward-looking, as well as current, cybersecurity issues.Law firms have been jockeying for position as the market has developed over the…

Michael RynowecerApril 25, 2017

The Mad Clientist

Forget Herding Cats, You Need to Herd Bats

Herding cats is way too easy to describe the challenge of leading a law firm. In fact it is downright deceptive. Cats operate in 2 dimensions. Bats operate in 3—they fly.Bats travel and feed in colonies. The fly together and rely on echolocation to navigate and get where they want…

Michael RynowecerApril 19, 2017

The Mad Clientist

Clients See Big Changes in Law Firm Brands—The New BTI Brand Elite 28

Brand defines who you are to clients. Not who you were. Our research reveals 8 firms who boosted their brand enough to find their way onto the BTI Brand Elite 28—which also has the effect of knocking 8 firms off. Clients See Changing Brands—Law Firm Brands Become VolatileClients rely on 9…

Michael RynowecerMarch 20, 2017

The Mad Clientist

4 Reasons Law Firms Lose Their Coveted Spot on The BTI Client Service 30

“How could we have changed? We have done so much.”“Our score dropped and we haven’t changed a single thing in our program.”“What made our score drop, we have made client service a real priority?”2017 saw 53% of The BTI Client Service 30 drop off the list and be replaced by…

Michael RynowecerJanuary 11, 2017

The Mad Clientist

The BTI Client Service A-Team: Your 2017 Client Service Leaders

Relationship Bliss: also known as your law firm’s goal for every client relationship. Relationship Bliss is also created by the 4 client service activities most important to corporate counsel, while providing the highest levels of differentiation for your firm.BTI’s research shows the law firms able to deliver best-in-class levels of…

Michael RynowecerDecember 7, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Innovative Approaches

Innovation doesn’t come from technology. It comes from being able to bring new, creative thinking to solve your clients’ issues and in ways others don’t—and add substantial value. If technology is involved, it is an enabler to innovation—not the source.Leading legal decision makers report the top sources of innovation from…

Michael RynowecerDecember 7, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Anticipating the Client’s Needs

Look 180 feet ahead instead of 90 feet ahead, and embrace proactive communication as a way of life. Anticipating Needs is all about staying one step—or more—ahead of your client.In small doses over time you can: visualize, articulate, and share the range of client outcomes; bring out emerging and undefined needs;…

Michael RynowecerDecember 7, 2016