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Law Firm Leaders

The Mad Clientist

The Industry Group Ready to Win the Work

Dateline: June 16, 2017, 10:00 AM EasternGene*, the Retail Industry Chair of a major law firm, asked his partners to put together a list of issues and questions to discuss immediately with clients. “We want to be the first to talk substance with our clients. And this is going to…
Michael Rynowecer
July 12, 2017
The Mad Clientist

The 10 Secrets of Pacesetting Law Firms

Only 10 marketing tactics really matter. Out of the dozens of tactics, protocols, and activities available—there are 10 driving superior performance. Time and money at every firm are always at a premium, and everyone—from Managing Partners to Marketing Coordinators—is looking for the secret sauce to stretch every last dollar and every last…
Michael Rynowecer
June 14, 2017