CMO

Unprompted communication is ongoing — and targeted — dialogue with clients. Legal decision makers see value in firms able to anticipate required information before being asked, including case-specific as well as general communication about upcoming issues they might face. Also, learn what it is exactly and what it means, according…

Legal decision makers look for informed opinions and recommended courses of action. Concrete advice provided with an understanding of business implications separates clinical analysis from higher-value, contextual counsel. Also, learn what it is exactly and what it means, according to clients. Corporate counsel rank the following firms as best at…

Legal decision makers want you to be professional enough to acknowledge a problem — and be prepared to present a path for moving forward. They expect accountability and action. Also, learn what it is exactly and what it means, according to clients. Corporate counsel rank the following firms as best…

Legal decision makers believe your experience enables you to be fully prepared for any unexpected changes arising in a matter. Clients look to you to guide them through the issues they didn’t expect. An inability to adapt to new circumstances makes the client question your skills and quality. And the…

Clients expect to be informed throughout a matter: progress, lack of progress, unexpected circumstances, or changes. Regular, proactive communication is the anticipated standard. Failure to keep your clients informed cracks the foundation of client service and erodes relationships. Also, learn what it is exactly and what it means, according to…

Most law firms understand scope. Yet, most client work will involve one or more changes in scope. Few mistakes sour a relationship quicker than not completing what you said you would, even if the scope changed. You can use scope to add value (communicate changes and their implications to clients…

Clients build their perception of your quality around their whole experience with you — not just the final product or result you deliver — and especially your client focus. Clients presume you will perform annual research and quality control. Quality is based on client experience. Also, learn what it is…