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client communication

The Mad Clientist

The Most Searched for Law Firms of 2022

You have many people to thank. So many constituencies are searching for law firms — for so many reasons. Think Elon Musk, associates, potential lateral partners, and of course clients and potential clients. They all want to know, so — they search. And this is only one reason I love…
BTIConsulting
January 25, 2023
The Mad Clientist

Top 10 Posts of 2022

Client rankings and client insights top the most popular Mad Clientist posts of 2022. Use these to add new strategies and tactics — and frame your approach for the year ahead. Each post still offers new insights and strategies. Here are the top posts of 2022 — in 2 groupings:…
Michael Rynowecer
January 4, 2023
The Mad Clientist

Your 15-Minute Business Development Hack

The discussion immediately turned to creating leads. And how hard it was to develop business with existing clients. What to say, what to do? How to get clients interested, and more importantly — how to get them to want to talk about new topics. I was leading a training/coaching session…
Michael Rynowecer
December 7, 2022
The Mad Clientist

The Day My Sales Call Went Horribly Wrong

I stood there, staring, watching a business development train wreck happen before my own eyes — I couldn’t stop it. A rock star high-tech company wanted help with its strategy. They enjoyed a meteoric rise from start-up to multi-hundred-million-dollar company. They wanted help mapping out their next moves. We plotted,…
Michael Rynowecer
November 2, 2022