Business Development Archives - Page 4 of 28

9 Hacks to Creating Great Thought Leadership

You can develop outstanding thought leadership without ever posting a thing. Write just for yourself. Don’t show it to anyone until you go through the following 9 steps to bring your thought leadership up to where you want it to be — attracting new and existing clients — and enjoying…

Michael RynowecerAugust 16, 2023

The Mad Clientist

New Lateral War Over the Best CMOs

Partners weren’t the only ones swapping firms. CMOs were just as active as the attorneys — maybe even more. Our new LinkedIn research about law firm CMOs reveals all the changes. We took a deep dive in each of the last three years to track how law firms and their…

Michael RynowecerAugust 9, 2023

The Mad Clientist

Top 5 Ways Your Clients Are Using AI Today

Almost half of all clients have generative AI fever. 46% are using it now and we expect nothing but growth in adoption. It may not be for case research — but it has plenty of other uses in the legal industry. Here are the top current uses for generative AI…

Michael RynowecerAugust 2, 2023

The Mad Clientist

Clients Likely to Follow Laterals Up 3X: New Client Calculus

Clients are using a new calculus to decide whether to follow their partner to a new firm. Clients have spent the last three years watching: Partners change firms Corporate counsel changing companies Experiencing the extremes of client service on both ends of the spectrum A string of retirements The combination…

Michael RynowecerJuly 27, 2023

The Mad Clientist

Why A Whole Lot More Law Firm Leaders Will Be Stepping Down: Insights from a Survey of 250 Leaders

Momentum is only starting to build. Expect 15% to 20% of law firm leaders to step down over the next 2 years. It may be the most overlooked trend to hit the legal community. Based on the survey my longtime friend and collaborator, internationally recognized law firm consultant Patrick McKenna,…

Michael RynowecerJuly 20, 2023

The Mad Clientist

Stop and Listen to the Best Song About Lawyers Ever

However busy you are. No matter what your plans. Take a few minutes, listen, and smile. Written and composed by the late Dave Frishberg as a tribute to his friend’s 25th anniversary as a law firm partner, My Attorney Bernie is a must for anyone in the legal community. You can listen…

Michael RynowecerJuly 12, 2023

The Mad Clientist

ICYMI: Check out the Latest Insights from The Mad Clientist

BTI research revealed the law firms best at client service — as ranked by clients — started with the focus on serving their clients’ needs. We followed later with recognizing the 293 attorneys clients single out for delivering the absolute best client service — and 5 reasons why they stand…

Michael RynowecerJune 29, 2023

The Mad Clientist

5 New Traits of the BTI Client Service All-Stars

So many attorneys see the deluge of changing regulations and new client needs as a head wind — slowing them down — the BTI Client Service All-Stars see these events as a tail wind. Another chance to move out in front. Top legal decision makers point to these 5 traits…

Michael RynowecerJune 21, 2023

The Mad Clientist

Clients Embrace Cross-Selling

Clients are up to their eyeballs with new and existing work. They continue to experience surges in needs across a broad range of fronts. They are working with more than 2x more law firms than 3 years ago — and 1/3 don’t know who their relationship partner is. Outside counsel…

Michael RynowecerJune 7, 2023

The Mad Clientist

3 Unsaid Strategies Loved By Rainmakers

Creating recurring inbound leads is a skill. Master this skill and you will control your career and opportunities — and make rain. Rainmakers all have their favorite strategies and tactics. I want to focus on three you can learn and adopt now. These are: 1. Serial Needs = Serial Leads…

Michael RynowecerMay 31, 2023