Budgets Archives - The BTI Consulting Group

The 2025 Growth Blueprint for Law Firms — The BTI Webinar

We are taking a deep dive into the market complexity, spending, growth, and what it means for you and your firm. We have a lot to share in the upcoming BTI Market Outlook and Client Service Review 2025 on January 9th, 2025, at Noon Eastern. We will draw on BTI’s…

BTIConsultingDecember 18, 2024

The Mad Clientist

Attorneys Searches for ChatGPT Spike – Here’s Why

Attorney searches for ChatGPT are soaring — up over 100% since July of this year. Google Trends tells us attorney searches have been relentlessly heading up since the end of July. While the what is important — the why reveals how Generative AI is making its way into corporate counsel…

BTIConsultingDecember 11, 2024

The Mad Clientist

7 Unwritten Rules for the Best Outside Counsel Relationships

Written rules define the protocols of engagement. Unwritten rules define the relationship. These rules reveal themselves through actions and behaviors. It’s virtually impossible to build client relationships without understanding and embracing the unwritten rules. But the rules constantly evolve as clients gain more experience managing outside counsel — and adapt…

BTIConsultingDecember 4, 2024

The Mad Clientist

The Perfect Storm to Ask for More Budget

The economic landscape is littered with layoffs, disruptions like dockworker strikes, aircraft manufacturers strikes, geo-political risks, and catastrophic storms. Add in a whole new set of trade policies and sanctions and you have a lot of questions. And — law firm leaders have gone optimistic. In light of all this,…

BTIConsultingNovember 20, 2024

The Mad Clientist

58 Law Firms Moving Up Market in Litigation

Proof Positive. It is getting harder to improve performance. Clients are being more selective in who they want to hire — and want evidence beyond the number of cases tried to verdict. Only 58 firms managed to move up market — down from 70 just 2 years ago. The upmarket…

Michael RynowecerOctober 19, 2023

The Mad Clientist

1/3 of Law Firms Up Their Marketing and BD Spending

33% of law firms are increasing their Marketing and Business Development (MBD) budgets. This is 3 times more firms than last year—making this the largest number of firms increasing their MBD spending in 9 years. This increased investment in MBD may just give these firms an unprecedented edge in 2019.…

Michael RynowecerNovember 7, 2018

The Mad Clientist

7 Questions to Ask Every Client Before August 15

Let’s play word association.I say: “July or August”You say: “Vacations, people out, summertime” Top legal officers say: “Next year’s budgets, end of year results, and adjust for the 2nd half of the year” Large clients are thinking about next year’s budget right now. Many have submitted their first drafts to management.…

Michael RynowecerJuly 18, 2018

The Mad Clientist

Marketing Budgets per Attorney Jump Nearly 11%

Budgets may not be going up as a percentage of revenue, but per capita spending is. CMOs have been both clever and skilled in managing their budgets. Overall, increases in revenue are slightly outpacing increases in attorney headcount. Most CMOs have been able to keep their budgets untouched. This means…

Michael RynowecerMarch 14, 2018

The Mad Clientist

Law Firms to Add Big to Marketing Budgets in 2018—Here’s How to Get Yours

13% of law firm CMOs are trying to hide their smiles. They snagged big increases in their budgets—just over $1 million per firm.* Their goal is simple—keeping clients, growing clients, and getting new ones. Their success in justifying their new budgets comes from emphasizing the risk of not spending the…

Michael RynowecerNovember 1, 2017

The Mad Clientist

Clients Add $1 Billion to Outside Counsel Litigation Budgets

Michael RynowecerSeptember 27, 2017