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The Mad Clientist

The 30 Best Law Firms for Client Service: The Three-peat Champ, the High-Fliers, and the Newcomers The Mad Clientist

The 30 Best Law Firms for Client Service: The Three-peat Champ, the High-Fliers, and the Newcomers

Clients have spoken, voted and ranked. Skadden is best at client service for 3 years in a row. Hogan Lovells soars as does McGuireWoods and BakerHostetler. The client service race is on and new players are mixing up the game. In each of the last 15 years The BTI Consulting…
Michael Rynowecer
December 9, 2015
Don’t Be the Only Firm Underfunding Marketing and Business Development The Mad Clientist

Don’t Be the Only Firm Underfunding Marketing and Business Development

In 2005, the legal market was growing at over 10% a year—almost raining business. 2015 growth is just over 1%—yet law firms continue to spend the same relative amount of money to protect and acquire clients.Law firms currently spend 2.6% of firm revenue on marketing and business development.* This is…
Michael Rynowecer
November 4, 2015
CMOs Give D- to Digital and Traditional Agencies on Integrated Strategies The Mad Clientist

CMOs Give D- to Digital and Traditional Agencies on Integrated Strategies

CMOs rate their agencies a D- at bringing the digital and traditional worlds together.At a time when most agencies are promoting their ability to provide clients with high-quality integrated services across domains, most CMOs are having a different experience. CMOs worry about brands and messages being diluted because agencies don’t…
Michael Rynowecer
October 9, 2015
New Business for the Taking: Corporate Counsel Shift Work Back to Law Firms The Mad Clientist

New Business for the Taking: Corporate Counsel Shift Work Back to Law Firms

After 4 years of feverishly bringing work in-house corporate counsel are reversing course. BTI’s brand new study of 322 corporate counsel reveals these top decision makers will move $851 million of in-house spending back to law firms this year. This is in direct contrast to the more than $8 billion…
Michael Rynowecer
October 7, 2015