The Mad Clientist Archives - Page 3 of 84

43 Law Firms Moving Upmarket in Richest Litigation Market in Years

More litigation complexity equals more opportunity. Today’s market is filled to the brim with complexity. BTI research reveals a select group of 43 law firms boosted their reputation — and delivery — to move upmarket in litigation. This is down from 54 BTI Upmarket Movers last year. It’s harder to…

BTIConsultingSeptember 25, 2024

The Mad Clientist

Top 7 Trends in Litigation in 2025: More Complexity, More Spending on Outside Counsel

Legal spending is heading up. Big time. Litigation is more aggressive than it has ever been — and will get more so. The world of litigation is getting bigger and more complicated. Corporate counsel are looking at new, never seen before litigation. The surge in complex and novel matters requires…

BTIConsultingSeptember 18, 2024

The Mad Clientist

Clients Single Out 84 Law Firms Most Feared in Litigation

84 law firms are more feared than most. This is up from 62 firms last year. The increase correlates with a marked increase in aggressive litigation. But — it's not just the aggressive nature of litigation rising — it's substantially more complex with higher stakes. Add new and novel cases…

BTIConsultingSeptember 11, 2024

The Mad Clientist

15 High-Octane Business Development Tactics Especially Powerful This Time of Year

It's pivot time. Corporate counsel are downshifting to get into high gear for year end. This pivot is a rare mix of planning, action, and near-term goal setting. It is also the perfect storm for attorneys to develop business. Here are 15 high-octane business development tactics especially powerful this time…

BTIConsultingSeptember 4, 2024

The Mad Clientist

Blood, Sweat, and Billables: The 5 Metrics Ruling Law Firm Empires

Forget everything you thought you knew about law firm success. International consultant Patrick McKenna and The MAD Clientist surveyed 250 law firm leaders. It lays bare the metrics keeping the legal world's power players awake at night, and the results are nothing short of an eye-opener. Brace yourself for the…

BTIConsultingAugust 28, 2024

The Mad Clientist

Clients Reveal 4 Strategies for Doling Out New Work

BTI’s about to be released BTI Litigation Outlook 2025 reveals clients are more open to hiring new law firms than ever. They have their own ideas about what they want and don’t want when awarding the torrent of new work coming in the door. Here are the 4 major approaches…

BTIConsultingAugust 21, 2024

The Mad Clientist

Why Law Firms Prioritize Leadership Over Culture

Lawyers believe leaders drive culture. And lawyers are more interested in learning about leadership than culture. This is the exact opposite of corporate America — who want to learn about culture about 2x as much as leadership.It has been this way for 20 years. Google Trends reveals lawyers search for…

Michael RynowecerAugust 14, 2024

The Mad Clientist

Warning: New Generation of Law Firm Leaders Want to Crush You Like a Bug

New law firm leaders bring change. And some are bringing aggressive change — trying to bend the legal landscape to their advantage. If this means crushing you like a bug — no worries — it's just business. They plan to win and win big. In 2015 the largest 30 law…

Michael RynowecerAugust 7, 2024

The Mad Clientist

Inside the Law Firm CMO Shuffle

Law firms continue to try to up their marketing game. At the same time — CMOs are trying to escalate their careers. This can be a match made in heaven — or a disaster. It also drives demand for top CMOs and turnover in first-chair marketers. We canvassed more than…

Michael RynowecerJuly 31, 2024

The Mad Clientist

6 Hard-Earned Lessons from Veteran Law Firm CMOs

In the high-stakes world of law firm marketing, hindsight is 20/20. We asked over 150 seasoned law firm Chief Marketing Officers (CMOs) what advice they'd give their younger selves or to a newly minted CMO. Their responses paint a vivid picture of the challenges and triumphs in our unique corner…

Michael RynowecerJuly 24, 2024