The Mad Clientist Archives - Page 3 of 84

15 High-Octane Business Development Tactics Especially Powerful This Time of Year

It's pivot time. Corporate counsel are downshifting to get into high gear for year end. This pivot is a rare mix of planning, action, and near-term goal setting. It is also the perfect storm for attorneys to develop business. Here are 15 high-octane business development tactics especially powerful this time…

BTIConsultingSeptember 4, 2024

The Mad Clientist

Blood, Sweat, and Billables: The 5 Metrics Ruling Law Firm Empires

Forget everything you thought you knew about law firm success. International consultant Patrick McKenna and The MAD Clientist surveyed 250 law firm leaders. It lays bare the metrics keeping the legal world's power players awake at night, and the results are nothing short of an eye-opener. Brace yourself for the…

BTIConsultingAugust 28, 2024

The Mad Clientist

Clients Reveal 4 Strategies for Doling Out New Work

BTI’s about to be released BTI Litigation Outlook 2025 reveals clients are more open to hiring new law firms than ever. They have their own ideas about what they want and don’t want when awarding the torrent of new work coming in the door. Here are the 4 major approaches…

BTIConsultingAugust 21, 2024

The Mad Clientist

Why Law Firms Prioritize Leadership Over Culture

Lawyers believe leaders drive culture. And lawyers are more interested in learning about leadership than culture. This is the exact opposite of corporate America — who want to learn about culture about 2x as much as leadership.It has been this way for 20 years. Google Trends reveals lawyers search for…

Michael RynowecerAugust 14, 2024

The Mad Clientist

Warning: New Generation of Law Firm Leaders Want to Crush You Like a Bug

New law firm leaders bring change. And some are bringing aggressive change — trying to bend the legal landscape to their advantage. If this means crushing you like a bug — no worries — it's just business. They plan to win and win big. In 2015 the largest 30 law…

Michael RynowecerAugust 7, 2024

The Mad Clientist

Inside the Law Firm CMO Shuffle

Law firms continue to try to up their marketing game. At the same time — CMOs are trying to escalate their careers. This can be a match made in heaven — or a disaster. It also drives demand for top CMOs and turnover in first-chair marketers. We canvassed more than…

Michael RynowecerJuly 31, 2024

The Mad Clientist

6 Hard-Earned Lessons from Veteran Law Firm CMOs

In the high-stakes world of law firm marketing, hindsight is 20/20. We asked over 150 seasoned law firm Chief Marketing Officers (CMOs) what advice they'd give their younger selves or to a newly minted CMO. Their responses paint a vivid picture of the challenges and triumphs in our unique corner…

Michael RynowecerJuly 24, 2024

The Mad Clientist

Top Searched for BTI Client Service All-Stars 2024 by Name

As of July 15, 2024, we experienced a 72.3% increase in searches in 2024 compared to 2023. More and more clients are looking for superior client service. The BTI Client Service All-Stars site has become the go-to destination for finding and validating the attorneys who clients single out as delivering…

Michael RynowecerJuly 17, 2024

The Mad Clientist

ICYMI: Check out the Latest Insights from The Mad Clientist

Discover the elite in litigation — the law firms who strike the most fear into their competitors. Recently, interest in the BTI Fearsome Foursome has surged, reflecting a growing recognition of their prowess. Learn innovative strategies to justify and implement rate increases in today's competitive legal landscape, where client expectations…

Michael RynowecerJuly 10, 2024

The Mad Clientist

Celebrating the Most Feared in Litigation

For nearly 15 years, top legal decision makers have singled out the law firms they don’t want to see on the other side of the table in litigation. And these days, the most feared law firms in litigation have been on the upswing — as we’ve seen increasing traffic to…

Michael RynowecerJune 26, 2024