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The Mad Clientist

The Mad Clientist

Top 11 Trends Shaping the Legal Market for 2020

Complexity and risk continue to dominate client thinking. Clients continue to eat into their internal budgets to fund outside counsel work. The need for outside counsel who can meet their new expectations remains relentless. Use these 11 trends to your immediate and lasting advantage: Clients Are Way More Fickle, and…
Michael Rynowecer
January 2, 2020
The Mad Clientist

Law Firms Best at Dealing with Complexity

We could be living a dream come true. Law firms love—and some live for—the sophisticated, complex, high-end work. This is exactly where top legal decision makers tell us their needs are spiking—not just growing—but surging. This tsunami of high-end work brings intellectual challenge, personal reward, and new client service expectations.…
Michael Rynowecer
December 11, 2019
The Mad Clientist

Clients Embrace LinkedIn: Reveal All

Right there in plain sight. An insightful look into, if not the very definition of, your client’s world view. It’s on LinkedIn. This isn’t a superficial glance at where they went to school—it’s about finding snippets of insight buried within the introduction, comments, posts, likes, connections, and frequency of their…
Michael Rynowecer
November 13, 2019
The Mad Clientist

5 Reasons to Call Your Client Right Now

There are hundreds of reasons not to call your client—and at least 5 reasons you should. The opportunities to help clients during the final months of the year are 10 times greater than at the beginning. As the corporate world draws to its annual close, the race to complete both…
Michael Rynowecer
November 6, 2019