Michael Rynowecer, Author at The BTI Consulting Group

Leap. Duck. Swerve.

Many of us spend our Sunday afternoons at this time of year marveling at the deft tactical maneuvers and well-timed evasions of our favorite receivers and running backs. Running head on into a fray of beefy opponents intent on squashing any efforts at forward progress, these players display agility and…

Michael RynowecerOctober 18, 2011

The Mad Clientist

Marketing: The Magic Pill?

2011 marketing budgets get a boost at law firms of all sizes, enjoying bumps of 5.3% and 4.2% at AmLaw 100 and 200 firms, respectively. Small and mid-sized firms get their fair share as well, with marketing dollars rising 4.3%, on average, since 2010. As law firm leaders come to…

Michael RynowecerAugust 8, 2011

The Mad Clientist

Clients Audit the Big 4 – 60% of Clients Happy

All too often, people—executives, job hunters, the media and, yes, auditors themselves— collectively refer to the Big 4 as a single entity. Together, they dominate the big firm CPA world, their individual brands subsumed by their reputation as a whole. Yet, like the superhero team The Fantastic Four, each individual…

Michael RynowecerMay 24, 2011

The Mad Clientist

31% of Leadership Partners Report Higher Profits from Alternative Fees

Profits emerge from the murky waters of alternative fees. To the surprise of many, but not all, 31% of law firm leadership partners report making more money when using AFAs. Fully half of these are from AmLaw 100 firms. These larger firms are changing the value equation to their benefit…

Michael RynowecerApril 25, 2011

The Mad Clientist

Lawyer Directories Ride Crest of Social Media Wave

The increasing popularity of LinkedIn, Facebook and other social media sites has heightened interest in online sources of information about people and companies. Rare is the HR manager who does not turn to an online search engine to learn more about a high-prospect candidate. Rare too, apparently, is the in-house…

Michael RynowecerApril 1, 2011

The Mad Clientist

A Pebble, a Boulder and a Pile of Feathers

Growth in today’s stagnant market demands new thinking, integrated efforts—and, perhaps, a wholly novel approach to relating to clients. Picture the tranquility of a pond of thick, oozy mud. Toss in a small gray pebble and you will see it enveloped immediately, its tiny impression disappearing completely in a moment’s…

Michael RynowecerJanuary 25, 2011

The Mad Clientist

New Ways of Navigating Today’s Legal Market

Savvy law firm leaders can define new ways of navigating today’s legal market by drawing on a combination of proven tactics and innovative best practices including:...

Michael RynowecerJanuary 25, 2011

The Mad Clientist

Gateway Practices Promise Premium Rates for 2011 – and More

Gateway Practices are a law firm’s exclusive invitation into an elite club. They not only provide intimate insights into a client’s most sensitive, high-value needs, but also offer priority access to new business opportunities in other areas (such as high-rate, high-growth opportunities). BTI Premium Practices Forecast 2011, based on input…

Michael RynowecerJanuary 12, 2011

The Mad Clientist

Law Firm Leaders Turn Optimistic – Expectations Climb

BTI’s Law Firm Leader Confidence Index rose to 52.85 in third-quarter 2010 – a decidedly positive change from the previous quarter’s rating of 45.83. The most notable change between second- and third-quarter is the...

Michael RynowecerDecember 10, 2010

The Mad Clientist

Client Spending to Grow 1.2% in 2011 – New BTI Research

All signs point to stabilization of the legal market. After some disappointing setbacks, the legal market is poised to grow in 2011. This directional shift joins anticipated spending increases in such strongholds as...

Michael RynowecerNovember 4, 2010