Michael Rynowecer, Author at The BTI Consulting Group

Every Firm Can Beat the Spike In Attorney Resistance to Change

The more things change the more we resist. 54.1% of law firm marketing leaders report partner resistance to change as their most vexing problem—more than doubling from the 22.5% reported in 2005. Back then, corporate legal spending was soaring while law firms worried only about capacity to meet demand. Fast…

Michael RynowecerJune 10, 2015

The Mad Clientist

The Great Revenue Deception

Revenue is so deceptive. As long as we have growth it's all good. But, it hides so many sins and can be so misleading. It can also mask great success. Too bad it sits right up at the top of the income statement for all to see. Hiding the Truth…

Michael RynowecerJune 2, 2015

The Mad Clientist

Clients Drop 11 More Law Firms — Hitting 15-Year Low

Clients have the smallest law firm panels in 15 years. A typical large company now relies on 36 law firms—down from 47 firms last year. This marks the second year in a row of the shrinking law firm panel. Despite the new low, corporate counsel report no plans to stop…

Michael RynowecerMay 27, 2015

The Mad Clientist

Basically Salient is beauitful from all around

Even the all-powerful Pointing has no control over the situation. far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with…

Michael RynowecerMay 22, 2015

The Mad Clientist

Highest Rates Clients Pay Jump to $1600, Top Rates up 8%

Clients pay $1,600 an hour after any discount as the highest rate in the market—a new all-time high for the top rate. And, this is not an isolated rate—more than a few clients report paying $1,600 per hour. 4 Figure Hourly Rates Officially Part of the Legal Landscape 38% corporate…

Michael RynowecerMay 20, 2015

The Mad Clientist

5 Trends Clients Want You To Jump On

Early seeds of change often present the best new opportunities. BTI’s new research has uncovered 5 emerging trends—2 are client driven while 3 originate from law firms. Each presents new tactics, or in some cases a new and much better version of an old tactic. But none of these are…

Michael RynowecerMay 13, 2015

The Mad Clientist

The 9 Roads to Premium Rates

Brand isn’t about one thing. Your brand is about everything you do. Every action, interaction, the technology your firm uses, the client service your firm provides, or the value a client believes they get from using your firm—these all contribute to the imprint in a client’s mind; an impression which…

Michael RynowecerMay 6, 2015

The Mad Clientist

Clients Short Lists Get a Little Longer

Clients’ lists of go-to law firms just got a little longer. This means more law firms will have to fight harder to even be considered for hire for a new matter. As the number of top recommend firms shrinks corporate counsel are considering at least a few new firms to…

Michael RynowecerMay 6, 2015

The Mad Clientist

A Few More Law Firms Make Changes to Boost Client Service

More law firms are making changes to improve client service—37 more out of the 650 serving larger clients. This small but strategic sliver of law firms are changing their business approach and processes to improve client service. Corporate counsel’s smaller law firm rosters are forcing law firms to reconsider…

Michael RynowecerMay 6, 2015

The Mad Clientist

Downtick in Client-Recommended Law Firms

Those in the vanguard of recommendations have declined, down 12.6%. Client expectations are soaring as corporate counsel push for more change and more business value from their law firms. However, the response from law firms has left corporate counsel reluctant to unequivocally recommend a firm to their peers. The silver…

Michael RynowecerMay 4, 2015