Michael Rynowecer, Author at The BTI Consulting Group

The Most Underrated Trends in Legal Marketing

The best opportunity for growth lies in getting more business with existing clients. The typical law firm can triple the amount of business they get from a single top client. Yet, this is the least appreciated approach to the market.Client Development Is Used So Little and Offers So MuchThe single…

Michael RynowecerMay 24, 2017

The Mad Clientist

Post-Matter Follow-Up Plan—Phase 1: BTI’s Client Relationship Lab

Business development with your current clients isn't something that only happens when a new matter is on the horizon. Successful business development starts immediately after your current matter closes.In this month's BTI Client Relationship Lab we share the first part of a 3-phase plan for continuing post-matter follow up with…

Michael RynowecerMay 22, 2017

The Mad Clientist

Surprise: Directories Not the Most Overrated Marketing Tactic

Who knew?Common wisdom would tell you the annual holiday card and rankings are the bane of a CMO’s existence. Not true. It turns out broad market outreach is the single most overrated and underperforming trend in marketing today. Our research with law firm marketing leaders shows broad market outreach must…

Michael RynowecerMay 17, 2017

The Mad Clientist

Winning the AFA Game

Learn the 6 steps law firms take to win the AFA game in this week's Mad Clientist Minute.You can view the video below, or on YouTube directly here: https://youtu.be/NO5cIfWOsV4 You can view the first video in our AFA series—Spending Under AFAs Soars, Are Your Clients Using Them?—here: https://youtu.be/-fTAcgjdMjwAnd the second video—The Benefits…

Michael RynowecerMay 15, 2017

The Mad Clientist

CLOs to Law Firms: Fix Your Client Service or We’re Leaving

A top legal officer at a Fortune 50 company shared the following with me during a feedback interview:“I called my law firm, the one I have spent the most money with for years, with a cybersecurity question. My partner told me the firm had just issued an email alert on…

Michael RynowecerMay 10, 2017

The Mad Clientist

The Benefits of AFAs for Bet-the-Company Work

Companies with Bet-the-Company work are searching for ways to deal with these matters while not getting any additional budget for them. See how introducing AFAs to your clients can save them money to help cover the Bet-the-Company matters.You can view the video below, or on YouTube directly here: https://youtu.be/5iDtaRm_lTc You can…

Michael RynowecerMay 8, 2017

The Mad Clientist

Why New Work Goes to Other Law Firms and Not to You

CLOs, and their in-house teams, now work with 37 law firms in total—down from 42 in 2015*. This is the 3rd smallest law firm roster clients have used in 16 years. Not only have clients cut 5 firms entirely, they have also replaced another 3.This is a stark reminder of…

Michael RynowecerMay 3, 2017

The Mad Clientist

Spending Under AFAs Soars, Are Your Clients Using Them?

Clients, by and large, don't want to put the effort into understanding your AFAs, yet spending on AFAs is soaring. See what makes the biggest difference in client's use of AFAs.You can view the video below, or on YouTube directly here: https://youtu.be/-fTAcgjdMjw We’ll be releasing videos here on The Mad Clientist…

Michael RynowecerMay 1, 2017

The Mad Clientist

BTI Law Firms Best at Cybersecurity 2017

BTI's exclusive in-depth interviews with more than 320 corporate counsel at the world’s largest companies reveals the law firms they see as leading the charge on change. Cybersecurity is the fastest growing segment of outside counsel spending. It is also the biggest issue keeping clients awake at night. And now, after…

Michael RynowecerApril 26, 2017

The Mad Clientist

The Law Firms Best at Cybersecurity

Cybersecurity and data privacy is the fastest growing segment of outside counsel spending. It is also the biggest issue keeping clients awake at night. Clients are placing heavy focus on forward-looking, as well as current, cybersecurity issues.Law firms have been jockeying for position as the market has developed over the…

Michael RynowecerApril 25, 2017