Michael Rynowecer, Author at The BTI Consulting Group

Hurry, While You Still Have A Rare Second Chance

With luck your client’s budget is approved. After all, your client submitted their first draft last summer. The budget got worked, changed, adjusted, and reconfigured. Now it’s real. So, what is your client focusing on as the New Year starts? Those who know the answer are in the minority—but clearly…

Michael RynowecerJanuary 9, 2019

The Mad Clientist

12 Top Trends Defining the 2019 Legal Market

Buckle up. It’s going to be an exciting ride. Clients are spending more money on outside counsel than ever. Top legal decision makers are redefining their approach to hiring and managing their law firms. This translates into direct opportunity. But you will find the biggest wins by targeting your client’s…

Michael RynowecerJanuary 2, 2019

The Mad Clientist

See The 6th Grade Winner Of Our Creative Card Contest

It was a tough choice…So many imaginative holiday cards with such good direction for animation. But we had to pick. See the winner below or view it on our YouTube Channel. Best wishes for a healthy, happy, and prosperous New Year from everyone at BTI.

Michael RynowecerDecember 19, 2018

The Mad Clientist

Clients Single Out 30 Law Firms Best at Client Service

The BTI Client Service 30 keeps putting more distance between themselves and everyone else. But, as in prior years, certain law firms manage to leap frog a whole group of competitors and land a spot in the BTI Client Service 30—knocking out others. Client service performance is dynamic, absolute, relative,…

Michael RynowecerDecember 12, 2018

The Mad Clientist

5 Reasons Clients Love to Call Their Law Firms

Clients tell us there are 5 times when they truly enjoy calling their outside counsel. These busy legal decision makers have little time for optional phone calls—which makes these 5 especially telling. These calls are: Review a delivered work productClients inevitably have questions, comments, and changes. Your clients view these…

Michael RynowecerDecember 5, 2018

The Mad Clientist

BTI Client Service A-Team 2019: Survey of Law Firm Client Service Performance

Learn exactly where you stand. And discover the tactics and strategies the best performers use to drive their performance. Get rankings—by name—on each and every law firm recognized in the BTI Client Service A-Team 2019—curated from more than 350 in-depth interviews with top legal decision makers at the world’s most…

Michael RynowecerDecember 5, 2018

The Mad Clientist

How Clients Hire: Clients Using Attorney Bios in New Ways to Hire

Clients are using attorney bios as a selection vehicle—taking attorney assignments into their own hands. Clients are going online, picking the attorneys they want on their matters—and telling law firms exactly who they want. Think of this new phenomenon as a self-service bar for clients. Corporate counsel used to use…

Michael RynowecerNovember 28, 2018

The Mad Clientist

The Pendulum Swings Back to Outside Counsel

What goes around comes around. Finally. Clients are sending substantially more work to outside counsel for the 2nd year in a row. The spending increases are widespread and across the board. 10 Practice Areas Slated for Growth. 5 to Shrink.Cybersecurity and M&A Lead All Growth Spending is increasing most in…

Michael RynowecerNovember 14, 2018

The Mad Clientist

BTI Practice Outlook 2019: Changes, Trends and Opportunities for Law Firms

Make the best decisions for your firm with data and insight straight from your clients—and your potential clients—on how they plan to divvy up their outside counsel budgets in 2019. BTI Practice Outlook draws on 350 in-depth interviews with corporate counsel at the world’s largest companies to map out the most reliable,…

Michael RynowecerNovember 7, 2018

The Mad Clientist

1/3 of Law Firms Up Their Marketing and BD Spending

33% of law firms are increasing their Marketing and Business Development (MBD) budgets. This is 3 times more firms than last year—making this the largest number of firms increasing their MBD spending in 9 years. This increased investment in MBD may just give these firms an unprecedented edge in 2019.…

Michael RynowecerNovember 7, 2018