Client-facing activities are not all exactly equal. A few rise above all the many other important and influential things law firms do to deliver their services. Client service stands squarely at the very top of the heap. Client service drives new business, client retention, and higher rates. Your brand comes next, determining your firm’s hirability, determining the rates clients are willing to pay, and the imprint your firm leaves with clients and potential clients.
Finally, success demands law firms translate this performance into the strongest and biggest client relationships. These are the strongest relationships—where you are both a core firm and your clients recommend you to their peers in an unprompted manner.
We measure all these factors—and more—based solely on independent client feedback with legal decision makers at the world’s leading organizations. No law firms can submit names, self-nominate, or provide a referral. We publish these results in our in-depth reports each year. Our most recent reports include:
BTI Client Service A-Team 2017: Survey of Law Firm Client Service Performance
For the past 16 years, BTI has published the definitive ranking of client service excellence for the corporate law firm market. Our focus is on which law firms legal decision makers recognize for delivering the absolute best levels of client service. The BTI Client Service A-Team is the gold standard (used by law firms and corporate counsel alike) to assess how law firms honestly stack up in client service delivery.
BTI Client Service All-Stars for Law Firms 2017
The BTI Client Service All-Stars is BTI’s definitive annual guide to the attorneys commanding the attention of General Counsel and legal decision makers at large organizations. BTI went straight to the source—the client, the decision makers for legal services—to find out exactly which attorneys are truly influencing and changing the legal industry. The 319 attorneys in this report are the individuals clients think of—and turn to—first.
BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms
In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. With a few notable exceptions, corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients. BTI Brand Elite ranks the 426 law firms with the best brand standing among GCs and legal decision makers.
BTI Industry Power Rankings 2017: The Law Firms with the Best Client Relationships in 18 Industries
More than 950 top legal decision makers at the world’s leading organizations rank more than 500 law firms in 18 industries based on the strength of their client relationships. These are the law firms clients name as their core, go-to firms, the firms they recommend most to their peers, and those prized firms who lay claim to both: Clientopia®.
We went searching to see if any law firms are top performers in each of the client-facing activities across all of BTI’s published research. Only 15 law firms meet this brutal test by earning a place in the elite group in each of the above reports. These firms are the debut BTI Peak Performers (listed in alphabetical order):
This culminates the report year for BTI. The next report you see will be the BTI Litigation Outlook 2018: Trends, Changes and Opportunities for Law Firms. This is the first look at 2018 and the projections for next year are not what you’d expect. Look for this market-leading report in early September.
Our Executive Insight subscribers will receive this report the minute the data checkers sign off. If you are not part of the BTI Executive Insights program you can pre-order here.
Our congratulations to the BTI Peak Performing Law Firms of 2017 as we begin to look to the market ahead.
MBR