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The Mad Clientist

More Innovation in the Legal World

By March 23, 2016April 16th, 2020No Comments

Corporate counsel report a dramatic increase in the number of firms making new and different changes while adding value. Clients identify 143 innovative law firms this year—up from 119 last year—making client-facing changes affecting the client experience for the better.

Innovation is one of those rare attributes which attracts new business. Clients will seek you out if they think they can get a new take on old ideas—or just what is perceived to be a better approach.

You’ll find the top Innovators—this year’s Movers & Shakers—from the just-released BTI Brand Elite 2016 at the bottom of this post.

And, don’t miss out on the significant changes in the other 8 branding factors affecting legal decision makers’ perceptions of law firm brands. These factors drive a firm’s growth, improve profits, and attract new clients:

More Law Firms Worth Premium Rates

Clients Note Fewer Tech-Savvy Law Firms in 2016

Fewer Law Firms Earning Client Recommendations

No Change in Law Firms Making Changes to Deliver More Value

Clients See Fewer Law Firms Suited for Bet-the-Company Work

Fewer Law Firms Making Changes to Boost Client Service

Client Short Lists Get Just a Bit Shorter

Clients See Fewer Law Firms Emerging as Future Leaders


The law firms climbing to the top of the Innovative Mover & Shaker ranks:

Best of the Best:

Davis Polk & Wardwell
Greenberg Traurig
Hogan Lovells
Jones Day
Kirkland & Ellis
Latham & Watkins
Quinn Emanuel Urquhart & Sullivan
Skadden, Arps, Slate, Meagher & Flom


Alston & Bird
Baker & McKenzie
Covington & Burling
DLA Piper
Foley & Lardner
K&L Gates
King & Spalding


Mayer Brown
Morgan Lewis
Ropes & Gray
Seyfarth Shaw
Sidley Austin
Thompson Hine
Wachtell, Lipton, Rosen & Katz

Learn more about how your firm can influence both clients—and competitors—in the new BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms, available now.


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