Corporate counsel report a dramatic increase in the number of firms making new and different changes while adding value. Clients identify 143 innovative law firms this year—up from 119 last year—making client-facing changes affecting the client experience for the better.
Innovation is one of those rare attributes which attracts new business. Clients will seek you out if they think they can get a new take on old ideas—or just what is perceived to be a better approach.
You’ll find the top Innovators—this year’s Movers & Shakers—from the just-released BTI Brand Elite 2016 at the bottom of this post.
And, don’t miss out on the significant changes in the other 8 branding factors affecting legal decision makers’ perceptions of law firm brands. These factors drive a firm’s growth, improve profits, and attract new clients:
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Clients Note Fewer Tech-Savvy Law Firms in 2016
Fewer Law Firms Earning Client Recommendations
No Change in Law Firms Making Changes to Deliver More Value
Clients See Fewer Law Firms Suited for Bet-the-Company Work
Fewer Law Firms Making Changes to Boost Client Service
Client Short Lists Get Just a Bit Shorter
Clients See Fewer Law Firms Emerging as Future Leaders
The law firms climbing to the top of the Innovative Mover & Shaker ranks:
Best of the Best:
Davis Polk & Wardwell
Greenberg Traurig
Hogan Lovells
Jones Day
Kirkland & Ellis
Latham & Watkins
Quinn Emanuel Urquhart & Sullivan
Skadden, Arps, Slate, Meagher & Flom
Leaders:
Alston & Bird
Baker & McKenzie
BakerHostetler
Covington & Burling
Dentons
DLA Piper
Foley & Lardner
K&L Gates
King & Spalding
Mayer Brown
McGuireWoods
Morgan Lewis
Ropes & Gray
Seyfarth Shaw
Sidley Austin
Sutherland
Thompson Hine
Wachtell, Lipton, Rosen & Katz
Learn more about how your firm can influence both clients—and competitors—in the new BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms, available now.
MBR