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The Mad Clientist

Clients See Fewer Law Firms Emerging as Future Leaders

By March 23, 2016April 16th, 2020No Comments

Corporate counsel predict 76 law firms out of the 650 firms serving large companies will emerge as the future leaders of the profession. This is 15.6% fewer future leaders than 2015 and contrasts with 2014 when client saw 90 future leaders.

Corporate counsel look for leadership qualities such as partner stability, consistent performance across the partners and practices and communication about a firm’s future strategic direction. This compels law firms to share key aspects of your firm’s strategic plans, ensure all members of your team perform to the same standard, and paint a picture of stability.

Clients lose confidence when they observe partner defections, declines in revenue, or experience inconsistent performance.

You client’s confidence in your firm’s ability to emerge as a long-term leader will impact hiring for large litigation and other matters with a long time horizon.

The Best in Class Future Leaders named in the just-released BTI Brand Elite 2016 are:

Best of the Best:

Baker & McKenzie
DLA Piper
Jones Day
Skadden, Arps, Slate, Meagher & Flom


Cravath, Swaine & Moore
Hogan Lovells
Kirkland & Ellis
Latham & Watkins
Norton Rose Fulbright
Sullivan & Cromwell

Learn more about the future market leaders—and how your firm can join them—in the new BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms, available now.

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