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The Mad Clientist

Targeting Clients With A Market of One Approach

This week's Mad Clientist Minute takes a look at how focusing your marketing and business development on a specific client can generate a greater rate of return on your efforts.You can view the video below, or on YouTube directly here: https://youtu.be/7EDvf7Uzu3I The previous video Jennifer Dezso references can be found…
Michael Rynowecer
November 28, 2016
The Mad Clientist

The 4 Biggest Client Service Turkeys of 2016

Once again it's time for The Mad Clientist to give thanks to the attorneys delivering some of this year’s most egregious client service turkeys. We share these true stories from corporate counsel in the hopes we can all learn some lessons—and have a few laughs.Using Time WiselyI asked the law…
Michael Rynowecer
November 16, 2016
The Mad Clientist

The Law Firms with the Most Marketing Mojo

The legal world is even more exciting than we first thought. Not only is high-rate work reappearing but more law firms are getting their marketing mojo on—and some way more than others. Our exclusive in-depth interviews with 159 law firm marketing leaders reveal the law firms they most want to…
Michael Rynowecer
November 9, 2016
The Mad Clientist

Practical Client Development: Custom, Multi-Practice CLEs

This week Jennifer Petrone Dezso shares the most successful way to structure your continuing legal education for clients by making them client development opportunities for you as well as learning opportunities for your clients.You can view the video below, or on YouTube directly here: https://youtu.be/7VFv_MUiopA We’ll be releasing videos here on…
Michael Rynowecer
November 7, 2016