The Mad Clientist - The BTI Consulting Group

Are You Pursuing the Right Clients?

Cracking the code to business development offers significant financial benefits. So why have only a select few—10.8% of all law firms—figured out a marketing and business development strategy to drive faster growth and build bigger relationships than other firms.Jennifer Dezso, BTI Principal, walks through the first marketing & business development…

Michael RynowecerJune 19, 2017

The Mad Clientist

What Sets Top Performing Law Firms Apart? [Infographic]

Learn exactly what steps to take to get started on (or improve your firm's use of) the top performing marketing and business development strategies with BTI’s newest report, BTI Guide to Maximum Marketing & Business Development 2017, where you'll see the details on what the top performers are doing differently than…

Michael RynowecerJune 19, 2017

The Mad Clientist

The 10 Secrets of Pacesetting Law Firms

Only 10 marketing tactics really matter. Out of the dozens of tactics, protocols, and activities available—there are 10 driving superior performance. Time and money at every firm are always at a premium, and everyone—from Managing Partners to Marketing Coordinators—is looking for the secret sauce to stretch every last dollar and every last…

Michael RynowecerJune 14, 2017

The Mad Clientist

BTI Guide to Maximum Marketing & Business Development: The 10 Strategies Driving Pacesetting Performance at Law Firms

A minority of high-performing law firms enjoy more than 8 times the growth with their top clients than other law firms AND 4 times the growth in profits per attorney. These pacesetting performers have discovered the ideal mix of marketing and business development activities. Based on BTI’s most recent research with 160…

Michael RynowecerJune 13, 2017

The Mad Clientist

Clients Want to Know: Are You Here to Help Me or to Bill Hours

While most attorneys are there to help their clients, they may also be sending loud, unintended messages that derail their client relationships. The Mad Clientist runs through a few scenarios where attorneys are inadvertently telling clients they don't want to work with them. You can view the video below, or on YouTube…

Michael RynowecerJune 12, 2017

The Mad Clientist

Business Development Bloopers and Blunders: References

More top legal officers are hiring new law firms than ever. In most cases, clients are hiring firms with whom they have never worked. At the same time the number of law firms CLOs recommend to their peers has declined. The dearth of peer recommendations and lack of experience with…

Michael RynowecerJune 7, 2017

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Are You Pursuing the Right Clients?

What Sets Top Performing Law Firms Apart? [Infographic]

The 10 Secrets of Pacesetting Law Firms

BTI Guide to Maximum Marketing & Business Development: The 10 Strategies Driving Pacesetting Performance at Law Firms

Clients Want to Know: Are You Here to Help Me or to Bill Hours

Business Development Bloopers and Blunders: References