Brand isn’t about one thing. Your brand is about everything you do. Every action, interaction, the technology your firm uses, the client service your firm provides, or the value a client believes they get from using your firm—these all contribute to the imprint in a client’s mind; an impression which…

Clients’ lists of go-to law firms just got a little longer. This means more law firms will have to fight harder to even be considered for hire for a new matter. As the number of top recommend firms shrinks corporate counsel are considering at least a few new firms to…

More law firms are making changes to improve client service—37 more out of the 650 serving larger clients.   This small but strategic sliver of law firms are changing their business approach and processes to improve client service. Corporate counsel’s smaller law firm rosters are forcing law firms to reconsider…