The Mad Clientist - The BTI Consulting Group

Strategic Client Feedback Nets A $10 Million Relationship

In a market where you need to be as competitive as possible, Jen Dezso shares a case study on strategically using client feedback to get in and understand your client better so you can build a stronger, more profitable relationship.You can view the video below, or on YouTube directly here: https://youtu.be/Ru0xEDqKZ7E…

Michael RynowecerOctober 17, 2016

The Mad Clientist

Are Midsize Firms Giving Up on Marketing?

Budgeting season is in the air. Law firm marketing leaders are working hard to turn their marketing dreams into budget realities. CMOs are pulling together their best arguments to get what they want, and in some cases, have been fighting for years to get. Here is some ammunition to help.The…

Michael RynowecerOctober 12, 2016

The Mad Clientist

Business Development By Another Name

Business development can take many forms, and this week The Mad Clientist shares one of the most effective opportunities you have to sit down with a client and build a plan to work together.You can view the video below, or on YouTube directly here: https://youtu.be/GcweTvM6F9Q We’ll be releasing videos here on…

Michael RynowecerOctober 7, 2016

The Mad Clientist

Clients Speak: Litigation Powerhouses and Standout Law Firms

Complex work drives corporate counsel to use law firms they know and trust—and can sell to their leadership with little debate. The Powerhouse and Standout firms found in the links below are the ones corporate counsel tell us they are currently turning to most for their pressing litigation needs.The Securities…

Michael RynowecerOctober 5, 2016

The Mad Clientist

Big Law’s Business Development Secret

4 of the 5 most successful business development activities start with one word. The Mad Clientist takes you through the ways in which Big Law firms are focusing their business development efforts.You can view the video below, or on YouTube directly here: https://youtu.be/e8IVSyv4KLI We’ll be releasing videos here on The Mad…

Michael RynowecerOctober 3, 2016

The Mad Clientist

6 Defining Trends for the Litigation Market Ahead

Opportunity abounds in litigation despite an overall flat market. Companies are facing a mounting stream of new complex and bet-the-company matters, while adding 5 new law firms to their litigation rosters.Clients demand you bring an understanding of their business, culture, and risk tolerance along with your strategy, to win litigation…

Michael RynowecerSeptember 28, 2016

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Strategic Client Feedback Nets A $10 Million Relationship

Are Midsize Firms Giving Up on Marketing?

Business Development By Another Name

Clients Speak: Litigation Powerhouses and Standout Law Firms

Big Law’s Business Development Secret

6 Defining Trends for the Litigation Market Ahead