RFP Archives - Page 2 of 2 - The BTI Consulting Group

The 5 Law Firms with the Most Marketing Mojo

5 law firms stand out as the firms no one wants to pitch against. The 135 law firm marketing leaders BTI interviewed single out these 5 firms as bringing more marketing mojo than everyone else:Jones DayKirkland & EllisLatham & WatkinsLittler MendelsonMorgan LewisWe can’t help but note these 5 firms are…

Michael RynowecerOctober 28, 2015

The Mad Clientist

One More Way Law Firms Fumble Best Business Development Opportunities

Just over 2/3 of clients tell us the best new ideas they see coming from law firms happen during an RFP process. Somewhere among the sea of bland boilerplate submissions lies one scintillating idea, suggestion or nugget. One firm invested the time and energy to simply blow their potential client…

Michael RynowecerApril 8, 2015

The Mad Clientist

Crafting a Killer Proposal

You’ve learned how proposals get no respect or love—hurting your chances of getting new business, and how to strategically select the RFPs which do merit your love with BTI’s RFP Go/ No Go checklist. After reviewing the checklist and deciding a proposal is worthy of a response, all you need now…

Michael RynowecerFebruary 4, 2015

The Mad Clientist

Your RFP Go/No Go Checklist for Winning the Best Work

Last week’s blog post was a call to action for law firms to reframe thinking about RFPs from lost soul of business development to bastion of opportunity to win work. All it takes is some love and respect—and a touch of strategy. Businesses thrive on making targeted, clear decisions. Strategic…

Michael RynowecerJanuary 28, 2015

The Mad Clientist

Dragged Kicking and Screaming to the Perfect RFP

Law firms work 4 times harder than 5 years ago to get a new dollar of business. This trend makes the following statements we’ve heard about chasing proposals and pitches all the more frightening: “This company is so big you don’t really need to have an existing relationship with them…

Michael RynowecerJanuary 21, 2015

The Mad Clientist

The 3 Rules of the 80 Percenters

The typical firm wins just 1 out of 3 RFPs or pitches they participate in; a less than inspiring 31%. When it comes to RFP and pitch win rates, the playing field is divided. On the low end of the scale is a group of firms with win rates hovering…

Michael RynowecerJanuary 29, 2014

The Mad Clientist

The Mad Clientist’s Maxims: The RFP Process is Neither Fair nor Objective

The only people who dislike RFPs more than you are your clients. To some, the RFP can serve as a beacon of hope to win new business—driving adrenaline levels and competitiveness sky-high. To others, the RFP is a wake-up call—a signal your client relationship is at risk because you are…

Michael RynowecerOctober 23, 2013