legal industry trends Archives - The BTI Consulting Group

The Business Development Shift: Momentum or Mirage

As 2024 opened, 53% of attorneys and marketers believed business development would be harder for the year. Fast forward to 2025 — it seems it’s a new world — or at least a changed world. We just finished asking more than 1,000 attorneys and law firm marketers the same question…

BTIConsultingJanuary 8, 2025

The Mad Clientist

The 31 Most Searched-for Law Firms of 2024

Clients are looking. Partners are looking. Associates are looking. Everyone is checking. Every search matters. But are they looking for your firm? The digital-first world is full of searches — and the more they search for you, the better. Every search from every corner impacts new business, brand, culture, hiring…

BTIConsultingJanuary 2, 2025

The Mad Clientist

Dissecting Law Firm Strategic Planning — 11 Take-Aways

Strategic planning graduated from mandatory monotony to mission-critical. Law firms have more money at risk than ever — and the future is made up of bets and choices. These bets include markets, talents, changing demands of law firms by attorneys and clients — and the free-for-all developing as law firms…

Michael RynowecerMay 8, 2024

The Mad Clientist

Up, Out, Wait or Quit: Associates Weigh in on Staying and Leaving their Firms

Tantalizing, treacherous, business development fears and the Prize. This is how associates describe making partner. It's a high-stakes game where the outcome is binary — make partner or face an undefined future. A few firms are publicly downplaying junior associates’ importance. The reality is law firms need strong senior associates…

BTIConsultingApril 3, 2024

The Mad Clientist

Breaking Down Law Firm Business Development Cultures: Struggle or Strategize

A BTI flash survey of almost 700 attorneys reveals decidedly different law firm business development cultures. Underappreciated and maligned by some — worshipped by others — business development is creating the next strategic and cultural divide. We asked these attorneys to describe their business development culture — the results look…

Michael RynowecerMarch 27, 2024

The Mad Clientist

The Lateral Partner Tsunami About to Hit Hard

There is only one group with more interest in lateral partners than law firm leaders — the partners themselves. Everything about law firms is changing. Partner moves are transitioning from phenomena to mainstream — and then will hit bubble territory. The deafeningly loud alarm bell for the upcoming tsunami is…

Michael RynowecerMarch 20, 2024

The Mad Clientist

11 Best Practices to Make Your Industry Groups Thrive

Virtually every new regulation and court decision brings unique industry-specific impacts. Your ability to bring this insight is the difference between being invited in without competition or being left out of the conversation. And — getting much higher rates. The Most Lucrative Differentiator Understanding your client’s industry is the most…

Michael RynowecerFebruary 21, 2024

The Mad Clientist

Law Firms are at a Business Development Tipping Point

Business development is about to get a lot harder. Or not. A lot of law firms are making big bets on this fundamental question behind market success. Our flash survey of more than 1,000 attorneys and law firm leaders (conducted over the last 2 weeks) reveals the split on business…

Michael RynowecerJanuary 17, 2024

The Mad Clientist

The Most Searched for Law Firms of 2023

Imagine clients knocking on your digital door, eager for your ideas and services. The secret? A hidden corner of the digital world: client service excellence. While law firms scramble for keywords and algorithms, a select few are winning the real game — generating searches for their firm by name. No…

Michael RynowecerJanuary 3, 2024