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Law Firms

The Mad Clientist

The 11-Minute Resolution

In the New Year, resolve to use 11 minutes a day to seriously understand your top clients. The operative word being seriously. Demonstrating the deepest understanding of your clients’ business is a proven method to win new work and increase client retention. Yet too often we get caught up in…
Michael Rynowecer
January 8, 2014
The Mad Clientist

US Legal Spending Soars: Growth at 7%

US spending by global companies is soaring—and 75% of their US law firm hires are outside the Am Law 50. Global company spending now accounts for 40% of US corporate legal spending, up from 30% in 2010. We find global companies are more active in developing markets, building sales channels,…
Michael Rynowecer
October 3, 2013
The Mad Clientist

Litigation Activity to Surge, Spending Flat

Activity and New Matters to Surge 60.7% of clients expect to see a jump in the number of litigation matters they will be handling in 2014. The typical larger company is expecting 44 more substantive matters than 2013, with increases taking place across almost all major fronts, including: Regulatory Labor Class…
Michael Rynowecer
September 4, 2013
The Mad Clientist

If Bezos Bought a Law Firm

A few changes clients and partners might see if Jeff Bezos bought a law firm: Clients can join Legal Prime for a $79,000 annual fee to get answers to their questions within 2 business days—(subject to terms and conditions) Clients and partners jumping online to write reviews—creating another leading directory…
Michael Rynowecer
August 7, 2013
The Mad Clientist

Insight is to Primary as Creativity is to Secondary

The Oxford English Dictionary defines insight as understanding “the inner character or hidden nature of things; a glimpse or view beneath the surface.” This ability to see beyond the surface and truly understand what your client needs separates the primary provider from a secondary provider, bringing with it the opportunity…
Michael Rynowecer
July 31, 2013