law firm marketing Archives - The BTI Consulting Group

6 Hard-Earned Lessons from Veteran Law Firm CMOs

In the high-stakes world of law firm marketing, hindsight is 20/20. We asked over 150 seasoned law firm Chief Marketing Officers (CMOs) what advice they'd give their younger selves or to a newly minted CMO. Their responses paint a vivid picture of the challenges and triumphs in our unique corner…

Michael RynowecerJuly 24, 2024

The Mad Clientist

Clients Single Out the BTI Client Service 30 2024 — Law Firms Best at Client Service

It's all organic. Clients — more than 300 of them — identify the law firms best at client service — along the 17 dimensions they say are the most crucial drivers. These legal decision makers single out a firm, rank them, and explain why — with no prompts or suggestions.…

BTIConsultingApril 10, 2024

The Mad Clientist

Up, Out, Wait or Quit: Associates Weigh in on Staying and Leaving their Firms

Tantalizing, treacherous, business development fears and the Prize. This is how associates describe making partner. It's a high-stakes game where the outcome is binary — make partner or face an undefined future. A few firms are publicly downplaying junior associates’ importance. The reality is law firms need strong senior associates…

BTIConsultingApril 3, 2024

The Mad Clientist

Breaking Down Law Firm Business Development Cultures: Struggle or Strategize

A BTI flash survey of almost 700 attorneys reveals decidedly different law firm business development cultures. Underappreciated and maligned by some — worshipped by others — business development is creating the next strategic and cultural divide. We asked these attorneys to describe their business development culture — the results look…

Michael RynowecerMarch 27, 2024

The Mad Clientist

11 Best Practices to Make Your Industry Groups Thrive

Virtually every new regulation and court decision brings unique industry-specific impacts. Your ability to bring this insight is the difference between being invited in without competition or being left out of the conversation. And — getting much higher rates. The Most Lucrative Differentiator Understanding your client’s industry is the most…

Michael RynowecerFebruary 21, 2024

The Mad Clientist

Law Firms are at a Business Development Tipping Point

Business development is about to get a lot harder. Or not. A lot of law firms are making big bets on this fundamental question behind market success. Our flash survey of more than 1,000 attorneys and law firm leaders (conducted over the last 2 weeks) reveals the split on business…

Michael RynowecerJanuary 17, 2024

The Mad Clientist

The Most Searched for Law Firms of 2023

Imagine clients knocking on your digital door, eager for your ideas and services. The secret? A hidden corner of the digital world: client service excellence. While law firms scramble for keywords and algorithms, a select few are winning the real game — generating searches for their firm by name. No…

Michael RynowecerJanuary 3, 2024

The Mad Clientist

10.1% of Attorneys Report Toxic Culture; How Many Are Great?

From toxic wastelands to well-oiled machines, the legal workplace is a diverse ecosystem. Trust can be a rare commodity and cooperation a distant dream. But fear not, only 10.1% of law firms have descended into this abyss. On the bright side, 12.1% of firms operate as well-oiled machines, where the…

Michael RynowecerOctober 25, 2023

The Mad Clientist

9 Q4 Business Development Hacks

Q4 is one of the best times of the year to develop business. Clients zero in on their mission-critical tasks. Their focus is to get them done. This focus consumes any time for issuing RFPs or big pitches. Corporate counsel want to make it happen before year-end creating a perfect…

Michael RynowecerOctober 11, 2023