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law firm marketing

The Mad Clientist

Top Mad Clientist Posts of 2023

Client ranking of law firms, BD hacks, and client service topped the most popular Mad Clientist posts of 2023. Use these to drive growth, retain clients, and improve the culture. Each post still offers new insights and strategies. Here are the top posts of 2023 in 2 groupings: Ranking and…
Michael Rynowecer
January 10, 2024
The Mad Clientist

The Most Searched for Law Firms of 2023

Imagine clients knocking on your digital door, eager for your ideas and services. The secret? A hidden corner of the digital world: client service excellence. While law firms scramble for keywords and algorithms, a select few are winning the real game — generating searches for their firm by name. No…
Michael Rynowecer
January 3, 2024
The Mad Clientist

9 Q4 Business Development Hacks

Q4 is one of the best times of the year to develop business. Clients zero in on their mission-critical tasks. Their focus is to get them done. This focus consumes any time for issuing RFPs or big pitches. Corporate counsel want to make it happen before year-end creating a perfect…
Michael Rynowecer
October 11, 2023
The Mad Clientist

New Lateral War Over the Best CMOs

Partners weren’t the only ones swapping firms. CMOs were just as active as the attorneys — maybe even more. Our new LinkedIn research about law firm CMOs reveals all the changes. We took a deep dive in each of the last three years to track how law firms and their…
Michael Rynowecer
August 9, 2023