law firm CMOs Archives - The BTI Consulting Group

Meet the Winner of the Annual BTI Holiday Card Contest

As is The Mad Clientist’s annual tradition, I asked local students to create drawings for our holiday card contest. All the entries were outstanding — but this one won top honors. ∗ ∗ ∗ Wishing you a wonderful holiday season and a happy, healthy, and prosperous new year. From everyone…

BTIConsultingDecember 22, 2024

The Mad Clientist

Meet the Winner of the Annual BTI Holiday Card Contest

Michael RynowecerDecember 21, 2023

The Mad Clientist

How to Get Rid of BD Skeptics and Directories in One Swoop

Easy. Just wait. 24% of law firm marketing leaders say the BD skeptics will disappear in 2 years. Why? These CMOs think the combination of heightened competition, dwindling client retention, new client demands, and new GCs shopping for law firms will convert the unbelieving. And, they add, the baby boomers…

Michael RynowecerJune 5, 2019