law firm business development Archives - The BTI Consulting Group

Warning: New Generation of Law Firm Leaders Want to Crush You Like a Bug

New law firm leaders bring change. And some are bringing aggressive change — trying to bend the legal landscape to their advantage. If this means crushing you like a bug — no worries — it's just business. They plan to win and win big. In 2015 the largest 30 law…

Michael RynowecerAugust 7, 2024

The Mad Clientist

Inside the Law Firm CMO Shuffle

Law firms continue to try to up their marketing game. At the same time — CMOs are trying to escalate their careers. This can be a match made in heaven — or a disaster. It also drives demand for top CMOs and turnover in first-chair marketers. We canvassed more than…

Michael RynowecerJuly 31, 2024

The Mad Clientist

6 Hard-Earned Lessons from Veteran Law Firm CMOs

In the high-stakes world of law firm marketing, hindsight is 20/20. We asked over 150 seasoned law firm Chief Marketing Officers (CMOs) what advice they'd give their younger selves or to a newly minted CMO. Their responses paint a vivid picture of the challenges and triumphs in our unique corner…

Michael RynowecerJuly 24, 2024

The Mad Clientist

ICYMI: Check out the Latest Insights from The Mad Clientist

Discover the elite in litigation — the law firms who strike the most fear into their competitors. Recently, interest in the BTI Fearsome Foursome has surged, reflecting a growing recognition of their prowess. Learn innovative strategies to justify and implement rate increases in today's competitive legal landscape, where client expectations…

Michael RynowecerJuly 10, 2024

The Mad Clientist

Celebrating the Most Feared in Litigation

For nearly 15 years, top legal decision makers have singled out the law firms they don’t want to see on the other side of the table in litigation. And these days, the most feared law firms in litigation have been on the upswing — as we’ve seen increasing traffic to…

Michael RynowecerJune 26, 2024

The Mad Clientist

67 Firms Best at Cost Control — And You’ll Never Guess Why

Say goodbye to protracted rate negotiations. You can also skip the mandatory rate cuts, RFPs, elaborate reporting protocols, stringent oversight, and micromanagement — all of which are the typical reaction to cost control. The days of draconian cost management are over for now. “I have complete confidence the cost will…

Michael RynowecerMay 15, 2024

The Mad Clientist

Dissecting Law Firm Strategic Planning — 11 Take-Aways

Strategic planning graduated from mandatory monotony to mission-critical. Law firms have more money at risk than ever — and the future is made up of bets and choices. These bets include markets, talents, changing demands of law firms by attorneys and clients — and the free-for-all developing as law firms…

Michael RynowecerMay 8, 2024

The Mad Clientist

Clients Single Out the BTI Client Service 30 2024 — Law Firms Best at Client Service

It's all organic. Clients — more than 300 of them — identify the law firms best at client service — along the 17 dimensions they say are the most crucial drivers. These legal decision makers single out a firm, rank them, and explain why — with no prompts or suggestions.…

BTIConsultingApril 10, 2024

The Mad Clientist

Up, Out, Wait or Quit: Associates Weigh in on Staying and Leaving their Firms

Tantalizing, treacherous, business development fears and the Prize. This is how associates describe making partner. It's a high-stakes game where the outcome is binary — make partner or face an undefined future. A few firms are publicly downplaying junior associates’ importance. The reality is law firms need strong senior associates…

BTIConsultingApril 3, 2024