Growth Archives - The BTI Consulting Group

Who’ll Collect the Win? 9 Firms Intent on Edging Out Kirkland and Latham

Who’s next? Kirkland and Latham are in a class by themselves. So, which firms can get even bigger and create a new class? We asked more than 160 law firm marketing leaders and here’s who they think are the next firms to deliver blow-out growth: DLA Piper and DentonsThese 2…

Michael RynowecerMarch 20, 2019

The Mad Clientist

13 Words to Grow Your Law Firm

Pick a word. Not just any word—a meaty, provocative word. Select the kind of word proven to evoke new thinking and gain new perspective. Think about your word every day for at least 30 days. Then think about using these words to drive improved performance. Here are 13 The Mad…

Michael RynowecerFebruary 6, 2019

The Mad Clientist

Law Firms Say Flat Market No Longer Biggest Growth Obstacle

Let the change begin. Since 2009, law firm marketing leaders have attributed slow growth to market forces. No longer. At the end of 2013, law firm marketing leaders have stared down—and accepted—the flat legal market. Market conditions and competitors’ strategies are outside the control and influence of law firm marketing…

Michael RynowecerJanuary 23, 2014

The Mad Clientist

Cross-selling: Legends, Folktales and Statistics

1. The typical primary law firm provides 3 practices to a single client. Fiction:On average, a primary provider delivers 1.8 practices to a single client—meaning most law firms deliver one, and a handful service 2 practice areas. The average client has 4 major practice needs and 5 minor, but measurable,…

Michael RynowecerOctober 30, 2013