Business Development Archives - The BTI Consulting Group

The Business Development Shift: Momentum or Mirage

As 2024 opened, 53% of attorneys and marketers believed business development would be harder for the year. Fast forward to 2025 — it seems it’s a new world — or at least a changed world. We just finished asking more than 1,000 attorneys and law firm marketers the same question…

BTIConsultingJanuary 8, 2025

The Mad Clientist

The 31 Most Searched-for Law Firms of 2024

Clients are looking. Partners are looking. Associates are looking. Everyone is checking. Every search matters. But are they looking for your firm? The digital-first world is full of searches — and the more they search for you, the better. Every search from every corner impacts new business, brand, culture, hiring…

BTIConsultingJanuary 2, 2025

The Mad Clientist

The 2025 Growth Blueprint for Law Firms — The BTI Webinar

We are taking a deep dive into the market complexity, spending, growth, and what it means for you and your firm. We have a lot to share in the upcoming BTI Market Outlook and Client Service Review 2025 on January 9th, 2025, at Noon Eastern. We will draw on BTI’s…

BTIConsultingDecember 18, 2024

The Mad Clientist

Attorneys Searches for ChatGPT Spike – Here’s Why

Attorney searches for ChatGPT are soaring — up over 100% since July of this year. Google Trends tells us attorney searches have been relentlessly heading up since the end of July. While the what is important — the why reveals how Generative AI is making its way into corporate counsel…

BTIConsultingDecember 11, 2024

The Mad Clientist

7 Unwritten Rules for the Best Outside Counsel Relationships

Written rules define the protocols of engagement. Unwritten rules define the relationship. These rules reveal themselves through actions and behaviors. It’s virtually impossible to build client relationships without understanding and embracing the unwritten rules. But the rules constantly evolve as clients gain more experience managing outside counsel — and adapt…

BTIConsultingDecember 4, 2024

The Mad Clientist

The Perfect Storm to Ask for More Budget

The economic landscape is littered with layoffs, disruptions like dockworker strikes, aircraft manufacturers strikes, geo-political risks, and catastrophic storms. Add in a whole new set of trade policies and sanctions and you have a lot of questions. And — law firm leaders have gone optimistic. In light of all this,…

BTIConsultingNovember 20, 2024

The Mad Clientist

The 32 Firms with the Highest Rates

Even F-15 fighter pilots are envious of law firm rates. These rate increases are one of the few things on the planet able to accelerate faster than the fastest known fighter jet — the F-15. These new orbital rates are stunning even for managing partners. But up they go. Just…

BTIConsultingNovember 13, 2024

The Mad Clientist

8 Unintended Messages Sabotaging Your Client Relationships

Words say so much — but not always what we intend. These unintended messages leave a bigger imprint than any intended message. And few of those sending the messages ever know it. We uncovered 8 phrases clients are hearing — and it's driving them crazy — or worse. These come…

BTIConsultingNovember 6, 2024

The Mad Clientist

8 Critical Trends Driving Spending on Outside Counsel in 2025

Click here to download a PDF of today's blog post: 8 Critical Trends Driving Spending on Outside Counsel in 2025. Best in the market ahead – MBR The Mad Clientist Our brand new — just released — report, based on more than 300 surveys of top legal decision makers, is…

BTIConsultingOctober 30, 2024

The Mad Clientist

Just In: Clients Face the Legal Firestorm Head On: BTI Practice Outlook 2025 Out Now

It’s ugly out there. The fire hose of legal issues facing clients is open at full force. This translates into 3 overarching impacts: Clients face a legal firestorm — they are hell-bent on getting ahead of it They expect law firms to provide the resources to quench this storm on…

BTIConsultingOctober 23, 2024