Michael Rynowecer, Author at The BTI Consulting Group

Ignore Market Trends: Strategic Planning’s Third Deadly Sin

Dealing with market trends adds a new degree of difficulty to strategic planning. This is especially true when the trends are anything but high growth. Not only do you have to come up with the right goals, you now need to either take advantage of external forces or at least…

Michael RynowecerJanuary 14, 2015

The Mad Clientist

7 Lessons from the Client Service A-Team

Corporate counsel have identified the 30 law firms delivering the absolute best client service. The BTI Client Service 30 outperforms more than 650 other firms by a factor of 6 to land among the client service elite. It’s easy to dismiss client service as a nice-to-have soft skill. However, research shows…

Michael RynowecerJanuary 7, 2015

The Mad Clientist

BTI’s Holiday Wishes 2014

Season's Greeting From All of Us at The BTI Consulting Group!

Michael RynowecerDecember 22, 2014

The Mad Clientist

14 Best Opportunities for 2015

Our analysis of more than 500 in-depth interviews with corporate counsel reveals prime opportunities for 2015. We see more opportunities in 2015’s legal market than last year. Don’t expect the market-breaking growth we had in 2006. But at least most of the shrinking practices are flat and the deep slashing…

Michael RynowecerDecember 15, 2014

The Mad Clientist

Zen and the Art of Arrogance

Market leaders in 11 professional service markets are arrogant. It’s absolutely true. Over the last 25 years, BTI has performed deep dive analyses into client expectations and preferences for professional service providers in 11 different segments including Law, Accounting, Management Consulting, Engineering, Digital Marketing Agencies and more. Our shocking discovery:…

Michael RynowecerDecember 10, 2014

The Mad Clientist

Clients Rank Law Firms—Skadden Tops BTI Client Service 30

Skadden reigns supreme in client service. Each year, The BTI Consulting Group speaks with more than 300 leading corporate counsel and asks them which firms are leading the way when it comes to delivering superior client service—an area law firms aren’t always known for mastering. This year, unexpected leaders prove…

Michael RynowecerDecember 1, 2014

The Mad Clientist

Congratulations on your Bankruptcy… and Other Client Service Turkeys

Thanksgiving is right around the corner and The Mad Clientist would like to give thanks to the attorneys delivering some of the year’s more egregious client service turkeys. The Mad Clientist shares these true stories from corporate counsel in the hopes we can learn some lessons—and have a few laughs. …

Michael RynowecerNovember 18, 2014

The Mad Clientist

Strategic Envy: Strategic Planning’s Second Deadly Sin

“We want their profits.” “Their clients should be our clients.” “We should offer the same services they do.” “They use project management.” “They don’t use Six Sigma.” “Our firm would enjoy those results…let’s do what they’re doing!” We start with the best of intentions. We want to learn how…

Michael RynowecerNovember 11, 2014

The Mad Clientist

Don’t Sell to People Who Don’t Want to Buy

Some clients just don’t bite. No matter how good you are or how well-suited you are to meet their needs, there are clients who just won’t buy from you. Successfully selling professional services is largely based on personality and chemistry. In any given professional services sector, 60% to 70% of…

Michael RynowecerNovember 4, 2014

The Mad Clientist

To Boldly Grow Where No Legal Market Has Grown Before

You can find opportunity in every market—up, down or flat—the only question is which of the many strategies will work. The legal market has reached the point where each market opportunity demands a different strategy. BTI’s new research, based on 330 interviews with corporate counsel, reveals corporate counsel have hit…

Michael RynowecerOctober 29, 2014