Michael Rynowecer, Author at The BTI Consulting Group

EY Circles Its Legal Prey as It Acquires Riverview

Another move, another round of guessing. The Big 4 legal services question is no longer if and when—it’s how much and how fast.How are the Big 4 going to make their law splash known? EY just took another step closer. More of a baby step than PwC setting up a…

Michael RynowecerAugust 8, 2018

The Mad Clientist

The 94 Law Firms Clients Recommend Most

Top legal decision makers have a time-honored code—they will recommend the law firms doing a much better job than anyone else. Even the most contentious competitors will share these recommendations for one simple reason—each one knows they could easily face a high-cost-of-failure circumstance—and want to know what the best options…

Michael RynowecerAugust 1, 2018

The Mad Clientist

BTI Most Recommended Law Firms 2018

Each year the acts of client service change—gaining in value and sophistication and becoming a little harder to replicate. And every year, a group of law firms figures out how to up their game, leap frog client expectations and leave the other law firms behind. The BTI Most Recommended Law…

Michael RynowecerJuly 26, 2018

The Mad Clientist

93% of Clients Recommend a Law Firm—It’s Probably Not You

Only 1 in 3 clients recommends their primary law firm to a peer. A level rivaling both last year and 15 years ago. The reason for the drop: clients expect more. Much more. In their minds, they are spending more money with outside counsel—mostly on complex matters. The complex matters…

Michael RynowecerJuly 25, 2018

The Mad Clientist

7 Questions to Ask Every Client Before August 15

Let’s play word association.I say: “July or August”You say: “Vacations, people out, summertime” Top legal officers say: “Next year’s budgets, end of year results, and adjust for the 2nd half of the year” Large clients are thinking about next year’s budget right now. Many have submitted their first drafts to management.…

Michael RynowecerJuly 18, 2018

The Mad Clientist

There’s a Bull Market for Law Firm CMOs

The market is ripe for law firms to up their marketing game.Smaller firms, bigger firms, and global giants are all bringing on new marketing leaders. In the last 6 (or so) months alone, we’ve seen many notable changes in leadership:Baker McKenzie adds long-time pro Wendy Bernero to head client developmentHogan…

Michael RynowecerJuly 11, 2018

The Mad Clientist

New, Classic, Light, and Heavy Summer Reading—All with Lasting Lessons

Summer reading can be a light or a serious read. I recommend a selection from each for summer reading—a light and short and maybe something longer when you are done. My selections include:Leonardo da Vinci by Walter IsaacsonLearn all about creativity and a great mind. See how a genius thinks…

Michael RynowecerJuly 3, 2018

The Mad Clientist

Rainmakers Kicking Big Time Butt: Increase Their Books 4X Others

A typical rainmaker added just over $1 million to their existing book of business since 2015. This increase is way ahead of any industry growth or other market-based phenomena. And it is 4.5 times bigger than the average partner's increased bookings.UnrelentingThis performance comes from one thing—unrelenting focus on clients. They…

Michael RynowecerJune 27, 2018

The Mad Clientist

Where Law Firms Think They’re Great, and Where They Ain’t

The B players outperform the A players.They are hungrier, want to make change and are ready to fight city hall (aka management), if need be. These law firm marketing leaders are focused on blocking and tackling issues such as: client service, client feedback, basic business development skills, client teams, and…

Michael RynowecerJune 20, 2018

The Mad Clientist

BTI Highest Rate Firms 2018

Clients pay the highest rates when they need deep insight, understanding, and unflinching confidence in the ability to deliver. This presumes the firms bring unique knowledge and understanding of the risk. This new report, BTI Highest Rate Firms 2018, singles out the 31 law firms standing above all others for: 1)…

Michael RynowecerJune 13, 2018