Every change impacting corporate counsel has a multiplier effect on client service. Each change makes it exponentially harder to deliver excellent client service. And – it has been a record year for change. These drive the 5 new behaviors separating the BTI Client Service All-Stars 2025 from everyone else.
The 5 new client service behaviors are:
Embedded in Client Decision-Making
The best attorneys don’t just advise from the sidelines – they’re in the room when decisions get made. They anticipate the next pivot, navigate the volatility, and earn a seat at the strategy table by:
- Dropping real-time insight into client discussions – sometimes mid-call
- Translating legal complexity into simple, executable choices
- Equipping client counsel with points that make them shine in front of the CEO
These All-Stars shape events as they happen.
Business and Operating Context
When legal and business issues collide – as they are right now – BTI Client Service All-Stars treat the business goal as their North Star. They frame every legal option in terms of market impact, risk appetite and operational realities – making their advice as commercially fluent as it is legally sound.
All-Stars go beyond legally correct answers.
Brings New Ideas Clients Haven’t Seen Before
Novel problems permeating corporate counsel’s life demand novel thinking. Clients say their All-Stars surface approaches they’ve never heard – sidestepping stalemates, reframing risk or unlocking hidden opportunities.
They thrive on creating precedent.
Operates in Compressed Time Frames
Today’s CEOs want answers now – not in a week, not tomorrow. They want synthesis, not memos; strategic direction, not theory.
All-Stars deliver fully formed, business-ready advice while others are still outlining the issue.
Practicality
Practicality isn’t just being actionable – it’s being actionable in time to matter.
All-Stars cut out fluff and theory, drawing on deep client knowledge and experience to deliver steps that are simple, concrete and fit for purpose.
These 5 behaviors help clients get to better outcomes. They also make clients’ lives a bit easier. And these behaviors make clients look good to their management. Look for these clients to keep sending more of their work to each of these 240 BTI Client Service All-Stars as the pace of change only picks up.
Check out the names of these client service standouts here or search for your favorite All-Star here.
Best in the market ahead.
MBR
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