The Mad Clientist - The BTI Consulting Group

Blood, Sweat, and Billables: The 5 Metrics Ruling Law Firm Empires

Forget everything you thought you knew about law firm success. International consultant Patrick McKenna and The MAD Clientist surveyed 250 law firm leaders. It lays bare the metrics keeping the legal world's power players awake at night, and the results are nothing short of an eye-opener. Brace yourself for the…

BTIConsultingAugust 28, 2024

The Mad Clientist

Clients Reveal 4 Strategies for Doling Out New Work

BTI’s about to be released BTI Litigation Outlook 2025 reveals clients are more open to hiring new law firms than ever. They have their own ideas about what they want and don’t want when awarding the torrent of new work coming in the door. Here are the 4 major approaches…

BTIConsultingAugust 21, 2024

The Mad Clientist

Why Law Firms Prioritize Leadership Over Culture

Lawyers believe leaders drive culture. And lawyers are more interested in learning about leadership than culture. This is the exact opposite of corporate America — who want to learn about culture about 2x as much as leadership.It has been this way for 20 years. Google Trends reveals lawyers search for…

Michael RynowecerAugust 14, 2024

The Mad Clientist

Warning: New Generation of Law Firm Leaders Want to Crush You Like a Bug

New law firm leaders bring change. And some are bringing aggressive change — trying to bend the legal landscape to their advantage. If this means crushing you like a bug — no worries — it's just business. They plan to win and win big. In 2015 the largest 30 law…

Michael RynowecerAugust 7, 2024

The Mad Clientist

Inside the Law Firm CMO Shuffle

Law firms continue to try to up their marketing game. At the same time — CMOs are trying to escalate their careers. This can be a match made in heaven — or a disaster. It also drives demand for top CMOs and turnover in first-chair marketers. We canvassed more than…

Michael RynowecerJuly 31, 2024

The Mad Clientist

6 Hard-Earned Lessons from Veteran Law Firm CMOs

In the high-stakes world of law firm marketing, hindsight is 20/20. We asked over 150 seasoned law firm Chief Marketing Officers (CMOs) what advice they'd give their younger selves or to a newly minted CMO. Their responses paint a vivid picture of the challenges and triumphs in our unique corner…

Michael RynowecerJuly 24, 2024

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Blood, Sweat, and Billables: The 5 Metrics Ruling Law Firm Empires

Clients Reveal 4 Strategies for Doling Out New Work

Why Law Firms Prioritize Leadership Over Culture

Warning: New Generation of Law Firm Leaders Want to Crush You Like a Bug

Inside the Law Firm CMO Shuffle

6 Hard-Earned Lessons from Veteran Law Firm CMOs