Trends Archives - The BTI Consulting Group

5 New Trends Point to Big Changes

The ink isn’t quite dry yet on our most current research. But, we see clear signs of subtle change with big impacts. We just finished in-depth interviews with more than 300 top legal decision makers—here is what we are learning:Complex Work is Morphing into Bet-The-Company Work Mid MatterMatters starting out…

Michael RynowecerMay 30, 2018

The Mad Clientist

11 Trends Reshaping Law Firm Marketing and BD

Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to use more targeted marketing tactics in attracting clients…

Michael RynowecerFebruary 7, 2018

The Mad Clientist

The 16 Most Important Trends and Opportunities for 2018

Ten years in the making—growth in outside counsel spending returns. Before we party like its 2007, it’s important to realize the 2018 increase is different. 2007 saw new money flooding the market. In 2018, clients are making a strategic choice to move money from in-house staff to outside law firms.…

Michael RynowecerDecember 13, 2017

The Mad Clientist

14 Best Opportunities and Trends for 2017

Good cheer and optimism abound. This year The Mad Clientist has examined more than 300 in-depth interviews with corporate counsel and 150 in-depth interviews with law firm marketing leaders. There is one goal: spot the opportunities and trends which will have the most impact on law firms in the new…

Michael RynowecerDecember 14, 2016

The Mad Clientist

6 Defining Trends for the Litigation Market Ahead

Opportunity abounds in litigation despite an overall flat market. Companies are facing a mounting stream of new complex and bet-the-company matters, while adding 5 new law firms to their litigation rosters.Clients demand you bring an understanding of their business, culture, and risk tolerance along with your strategy, to win litigation…

Michael RynowecerSeptember 28, 2016

The Mad Clientist

Clients See Ghosts of 2008 Return—This Time Will Be Different

The risk/reward ratio for law firms and top legal decision makers has just made its biggest change in 8 years. Your client’s concern about risk is soaring to levels not seen since the last economic crisis. In this context, it is not surprising to see top attorney rates hit new…

Michael RynowecerJune 15, 2016

The Mad Clientist

The Legal Trends Your Top Clients Face

It’s tough to make predictions, especially about the future. ― Yogi BerraThe most accurate part of making predictions is how people can always be counted on to make predictions. People predict the weather, the outcome of stories and, right now, the presidential election—often with heated passion.Predicting future legal markets may seem like…

Michael RynowecerJanuary 20, 2016

The Mad Clientist

15 Best Opportunities and Trends for 2016

It’s a special time of year for The Mad Clientist as he clears his desk and combs through each of the 319 in-depth, independent interviews with corporate counsel BTI wrapped up in October of 2015. The goal: find the best opportunities for law firms in 2016.15 opportunities to drive growth…

Michael RynowecerDecember 2, 2015

The Mad Clientist

5 Trends Clients Want You To Jump On

Early seeds of change often present the best new opportunities. BTI’s new research has uncovered 5 emerging trends—2 are client driven while 3 originate from law firms. Each presents new tactics, or in some cases a new and much better version of an old tactic. But none of these are…

Michael RynowecerMay 13, 2015