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The Law Firms Absolutely Best at Business Development – by Name and Why The Mad Clientist

The Law Firms Absolutely Best at Business Development – by Name and Why

Every winning business development behavior begins with the same trigger: an attorney listening beyond the words. Most lawyers think they’re doing this. Clients disagree. This is the dividing line of business development. This Super Listening is the first – and most critical – of 6 business development activities clients use…
BTIConsulting
April 1, 2026
Brand New: Clients Single Out The 40 Law Firms Best at Business Development The Mad Clientist

Brand New: Clients Single Out The 40 Law Firms Best at Business Development

Law firms are yelling at clients. They don’t know it – but corporate counsel tell BTI it’s deafening. And it’s all in the name of business development. Firms are throwing every piece of thought leadership, alerts, webinars, briefings, and lateral announcements to gain an edge. To clients, it’s all noise.…
BTIConsulting
March 25, 2026
85% of Clients Aren’t Exactly Sure Who is in Charge of Their Law Firm Relationship The Mad Clientist

85% of Clients Aren’t Exactly Sure Who is in Charge of Their Law Firm Relationship

Remember the childhood game where one person leaves the room, a secret leader is chosen, and everyone imitates their moves while the “detective” tries to guess who’s running the show? Fun when you’re eight. Alarming when you’re a corporate counsel staring at a half-dozen partners billing on the same matter.…
BTIConsulting
February 25, 2026
The Lateral Partner Arms Race Just Went Nuclear – Thank Sullivan & Cromwell The Mad Clientist

The Lateral Partner Arms Race Just Went Nuclear – Thank Sullivan & Cromwell

Almost no one understands why firms keep hiring lateral partners – except the people running them. On paper, it looks like a bad bet. Laterals have, at best, a 50% success rate. They can dilute morale, alienate "homegrown" talent, and cost a fortune in guarantees. But behind closed doors, the…
BTIConsulting
February 11, 2026