Law Firm Associates Archives - The BTI Consulting Group

3 Unsaid Strategies Loved By Rainmakers

Creating recurring inbound leads is a skill. Master this skill and you will control your career and opportunities — and make rain. Rainmakers all have their favorite strategies and tactics. I want to focus on three you can learn and adopt now. These are: 1. Serial Needs = Serial Leads…

Michael RynowecerMay 31, 2023

The Mad Clientist

Why Recession Ranks 6th on Associate’s Top Concerns

Last week we discussed how the recession is only the 3rd top concern of law firm leaders. The recession is getting low billing as the associates' biggest source of insomnia as well. In a combined telephone/online survey — we analyzed more than 1,000 responses from associates. The question we posed:…

Michael RynowecerMay 24, 2023

The Mad Clientist

Big New Spark in Using AFAs — 5 Reasons Why

After crashing in the last 6 months of 2021 — AFAs are coiling up for a comeback. December 2021 showed 48% of clients using AFAs, down from 70% just 6 months earlier. Fast forward to today — BTI’s brand-new research with top legal decision makers reveals 55% of clients are…

Michael RynowecerSeptember 21, 2022

The Mad Clientist

70% Of Your Clients Prefer to Work With Law Firms Virtually: Learn Those Who Do and Don’t

Meetings have quickly become homonyms: one word with different meanings. Meetings can be virtual or in-person. Your mission is to make sure you know the right one. Sounds easy, but: 11 clients told us about their outside counsel showing up in person for a meeting — while they were patiently…

Michael RynowecerSeptember 7, 2022

The Mad Clientist

It Only Took Law Firms 6 Months to Double Down on Digital Marketing

Go back to March 2022. 6 months ago. We went on LinkedIn to look for digital marketing managers at law firms. We found 653. Fast forward to September 2022 — we found 1,217. An impressive 87% jump — and over 100% annualized. And law firms are looking to add more.…

Michael RynowecerAugust 31, 2022

The Mad Clientist

6 Unique OOO Messages — Plus What Your Clients Want to See in Yours

Reading out-of-office messages can be a well-deserved diversion, amusement, or learning experience. Most are pretty dry — but others will make you laugh out loud — and teach you how you might spiff yours up a bit. Our favorite 6 are: You can find me in court winning a case…

Michael RynowecerAugust 24, 2022

The Mad Clientist

You Can Learn the 7 Major Differences Between How Women and Men Associates Think About BD – Plus 5 More

There is little common ground when it comes to business development and associates. Women and men see themselves in vastly different places — especially in: Skills Client access Approach to business development Impact on their careers Importance Training needs Time management BTI uncovered 5 more key differences in the training…

Michael RynowecerAugust 17, 2022