CMOs Archives - The BTI Consulting Group

CMOs Stress Levels Surge

CMO Stress Levels Surge Business is good. The best it’s been in recent memory. So, what’s the worry? 2019 marks the first time a large number of CMOs tell us the external factors are just as stressful as the internal issues. These law firm marketing leaders see outside threats and…

Michael RynowecerJuly 17, 2019

The Mad Clientist

Skadden Reclaims Best Brand: 18 Firms Move Up in New BTI Brand Elite

Skadden reclaims its position as the best-branded law firm. Benefiting directly from the increased complexity and uncertainty clients face—clients rank Skadden as the firm to turn to in bet-the-company situations more than any other firm. Fully 18 firms in the 28 Brand Elite firm improved their brand over last year.…

Michael RynowecerMay 15, 2019

The Mad Clientist

5 Trends Shaping Legal Marketing in 2019

Michael RynowecerApril 24, 2019

The Mad Clientist

Only 7 Things Drive Law Firm CMOs Crazy

CMOs are quick to point out how the attorneys are the best part of the job. But, some attorneys do a good job of driving them absolutely crazy.4 of the 7 sources of CMO frustration start with attorneys—a small number of attorneys, but attorneys none the less. Attorneys don’t have…

Michael RynowecerApril 17, 2019

The Mad Clientist

98% of CMOs Would Do It All Again

Successful CMOs know how to navigate the people and culture of their firm. They know what experience counts and what’s worth caring about. The most successful CMOs have 7 lessons they wish they had known earlier. What Advice Would You Give Yourself When You Were Just Starting Out?We asked more…

Michael RynowecerFebruary 13, 2019

The Mad Clientist

1/3 of Law Firms Up Their Marketing and BD Spending

33% of law firms are increasing their Marketing and Business Development (MBD) budgets. This is 3 times more firms than last year—making this the largest number of firms increasing their MBD spending in 9 years. This increased investment in MBD may just give these firms an unprecedented edge in 2019.…

Michael RynowecerNovember 7, 2018

The Mad Clientist

There’s a Bull Market for Law Firm CMOs

The market is ripe for law firms to up their marketing game.Smaller firms, bigger firms, and global giants are all bringing on new marketing leaders. In the last 6 (or so) months alone, we’ve seen many notable changes in leadership:Baker McKenzie adds long-time pro Wendy Bernero to head client developmentHogan…

Michael RynowecerJuly 11, 2018

The Mad Clientist

Where Law Firms Think They’re Great, and Where They Ain’t

The B players outperform the A players.They are hungrier, want to make change and are ready to fight city hall (aka management), if need be. These law firm marketing leaders are focused on blocking and tackling issues such as: client service, client feedback, basic business development skills, client teams, and…

Michael RynowecerJune 20, 2018

The Mad Clientist

Complacency Epidemic Hits Law Firms as Growth Returns

Wishes do come true. Legal spending is up. The existential crisis is over. And, urgency is retreating as success is just a little easier to come by. One year of renewed growth is bringing complacency back to law firms.Complacency Makes a ComebackComplacency now stands as the number-one source of insomnia…

Michael RynowecerJune 6, 2018

The Mad Clientist

Brush Up Your Resume, Here Are the Best Jobs in the Future of Law

Every law firm, every company has a tell. New positions at your firm tell the world so much about your strategic intent. You can tell if the firm is bold, passive, locked in the past, or unsure about the future—but everyone will know what story you’re telling with these positions,…

Michael RynowecerMay 2, 2018