Client Feedback Archives - The BTI Consulting Group

How Law Firms Smother Their Lateral Partners and Make Them Bolt

Lateral partners don’t fail. Firms fail them. The most talented laterals arrive with instincts honed for speed, autonomy, and action – the traits making them rainmakers at their prior firm. And the traits you admire. So what goes wrong? After dozens of conversations with top rainmakers, both pre- and post-move,…

BTIConsultingMay 7, 2025

The Mad Clientist

86% of CMOs Using Gen AI – Here’s How

The “If” is dead. Now, it’s all about how and what. 86% of law firm marketing leaders are already using Generative AI. The debate is over. It’s no longer if legal marketers will adopt AI – it’s how fast and how smart. Most law firm marketing leaders (LFMLs) use Gen…

BTIConsultingApril 30, 2025

The Mad Clientist

37 Law Firms Best by Industry: High Tech, Big Pharma and Financial Services

It’s the difference between advice and answers. Advice includes an element of industry understanding and nuance. Answers state the facts. Clients pay premiums for advice. Not so much for facts. Industry understanding includes 2 key elements: industry dynamics, trends and regulatory protocols and – from a business development perspective –…

BTIConsultingApril 23, 2025

The Mad Clientist

The Rise of the Empowered CMO

A tense moment at the partner retreat: objections gaining momentum, partners digging in their heels. Then, the CMO rises from their seat, eyes blazing with conviction. “Obstacles? Sure. Hard? Absolutely. But the decisions are made. We’re doing this – and I’ll back every partner who’s in. This will succeed.” Silence…

BTIConsultingApril 16, 2025

The Mad Clientist

Clients Reveal the Most Recommended Midsize and Smaller Firms by Name

Insights, answers, and industry knowledge aren’t limited to large firms. Corporate counsel are more open to using mid- and smaller-sized firms (500 attorneys or less) than at any time in recent memory. These firms are acutely aware of how garden variety client service just doesn’t cut it. A savvy group…

BTIConsultingApril 9, 2025

The Mad Clientist

Clients Single Out 23 Most Recommended Law Firms

Despite everything going on – clients are still out looking for law firms. And – one thing hasn’t changed – corporate counsel rely on a peer recommendation to select the right firm for the job. In fact, 86% of all law firm/client relationships have one thing in common – they…

BTIConsultingApril 2, 2025

The Mad Clientist

The 2025 Growth Blueprint for Law Firms — The BTI Webinar

We are taking a deep dive into the market complexity, spending, growth, and what it means for you and your firm. We have a lot to share in the upcoming BTI Market Outlook and Client Service Review 2025 on January 9th, 2025, at Noon Eastern. We will draw on BTI’s…

BTIConsultingDecember 18, 2024

The Mad Clientist

Attorneys Searches for ChatGPT Spike – Here’s Why

Attorney searches for ChatGPT are soaring — up over 100% since July of this year. Google Trends tells us attorney searches have been relentlessly heading up since the end of July. While the what is important — the why reveals how Generative AI is making its way into corporate counsel…

BTIConsultingDecember 11, 2024

The Mad Clientist

7 Unwritten Rules for the Best Outside Counsel Relationships

Written rules define the protocols of engagement. Unwritten rules define the relationship. These rules reveal themselves through actions and behaviors. It’s virtually impossible to build client relationships without understanding and embracing the unwritten rules. But the rules constantly evolve as clients gain more experience managing outside counsel — and adapt…

BTIConsultingDecember 4, 2024

The Mad Clientist

The Perfect Storm to Ask for More Budget

The economic landscape is littered with layoffs, disruptions like dockworker strikes, aircraft manufacturers strikes, geo-political risks, and catastrophic storms. Add in a whole new set of trade policies and sanctions and you have a lot of questions. And — law firm leaders have gone optimistic. In light of all this,…

BTIConsultingNovember 20, 2024