How to Get Rid of BD Skeptics and Directories in One Swoop
Easy. Just wait. 24% of law firm marketing leaders say the BD skeptics will disappear in 2 years. Why? These CMOs think the combination of heightened competition, dwindling client retention, new client demands, and new GCs shopping for law firms will convert the unbelieving. And, they add, the baby boomers…
Michael RynowecerJune 5, 2019