BTI Consulting Group Archives - The BTI Consulting Group

See the 6th Grade Winner of the BTI Holiday Card contest from the Christa McAuliffe Charter School!

As is The Mad Clientist’s custom, I asked the 6th graders to provide ideas and drawings (with video instructions) for our holiday cards. All the entries were great – but this one got the nod. Congratulations to Ava and the best for a healthy and prosperous holiday season to you…

Michael RynowecerDecember 18, 2019

The Mad Clientist

1 Big Bad Boogeyman Adds to 3 Other Nightmares Keeping GCs Up at Night

I have never heard a top legal decision maker talk about being blindsided in my 30 years of talking to clients—until now. 100s of top legal officers echo this same sentiment and suffer loss of sleep as a result. Being Blindsided Top legal decision makers are typically thorough,…

Michael RynowecerJune 26, 2019

The Mad Clientist

Here’s Exactly How the Raytheon UTX Deal Impacts Every Single Law Firm

Deals are getting bigger than anyone is thinking about. Way bigger. Older established companies—Raytheon, UTX, Fiat Chrysler, and Renault come to mind—now see M&A as only 1 of a small number of strategies to drive growth, reduce costs, create the necessary scale to compete, or take on the massive R&D…

Michael RynowecerJune 12, 2019

The Mad Clientist

7 Ways BTI Business Development Badasses Are Different

Attitude and behavior win you BTI Business Develop Badass status. It’s not only what you do, it’s how you do it—specifically. BTI research reveals 7 key differences between the BTI Development Badass (BDB) firms and everyone else.1. Advance Notice of the PitchKnowing the pitch is coming before everyone else is…

Michael RynowecerMarch 6, 2019

The Mad Clientist

7 Unintended Branding Events to Stymie Any Brand Strategy

Law firms have at least 2 branding initiatives at any single point in time. One is carefully planned, orchestrated, researched, and measured to determine its success. The other is far less formal. It occurs as interactions between the individuals at your firm and people outside the firm—namely clients and potential…

Michael RynowecerMarch 7, 2018